Cosmoprof North America 2010

is here and for the next couple of days thousands of
visitors will attend the show to get a glimpse of the newest products from their current
suppliers. The show provides beauty companies the chance to market their new brands of
products and get visibility to high-quality buyers from different distribution channels: retail,
spa and professional.

There are hundreds of products at the show, which are organized by product categories into
four pavilions. According to the Cosmoprof website, the show has an easy to navigate hall
covering the entire area of the Mandalay Bay Convention Center.

Here's how it is organized:
Pavilion A: Cosmetics and Personal Care
Pavilion B: Packaging, Contract Manufacturing and Private Label
Pavilion C: Wellness and Spa
Pavilion D: Professional Hair, Nails and Tools

Over the next few days MODERN's Editors will be posting not only the hot products at
Cosmoprof, but stories on events and other happenings at the show. So be sure to stay tuned!

As for now, take a look to see what your favorite beauty companies are presenting this year:

ZOTOS INTERNATIONAL
Showcasing: AGE Beautiful Anti-aging hair color & hair care

Age Beautiful Anti-aging Liqui-crème hair color: The first color with Melanin, Keratin Peptide and a patented conditioning technology with silk protein to replenish hair with the essential components that are lost with aging. Provides 100 percent gray coverage for up to eight weeks. It is available in five tonal families and 28 intermixable shades.

Special features:
Melanin and special dyes add the pigment or color back into the hair. Keratin Peptide the building block of hair, adds volume and makes hair look fuller. The patented conditioning technology with Silk Protein makes hair softer, conditioned and shiny. Zotos.com or Agebeautiful.com

SALONTECH
Showcasing:

A new Keratin Straightening System
Available for distribution in Fall 2011, SalonTech is unveiling their new Keratin straightening
system. The line includes an Activating Cleanser, Thermal Keratin Treatment, Keratin
Concealing Mask, Aftercare Progressive Keratin Shampoo and Aftercare Progressive Keratin
Conditioner. Each product is specially formulated with Kaolin (white clay), which filters heavy
fumes, protects hair from heat damage and gives extra shine. Hair can be washed immediately after
the treatment. Salontech.com

ESSIE
Showcasing: Fall 2010 Collection
Essie's new fall 2010 collection embodies the essence of eclectic fashions with autumnal pops of
color in six new shades. The feeling is dark, sexy and minimalist, dominated by a posh palette of
decadent, velvet textures and reflective, metallic embellishments. The palettes include: In Stitches
(cheeky blush pink), Limited Addiction (racy garnet red), Sew Psyched (cashmere, soft sage pewter),
Merino Cool (sensuous autumn mulberry), Velvet Voyeur (chocolate amethyst), and Little Brown
Dress (black coffee). The collection will be available in September 2010 at Essie's website or at
fine spas and salons. Essie.com

WHITE SANDS
Showcasing: Marcel's Curling Iron and relaunch of Porosity's "The Fix"


Marcel's Curling Iron: White Sands has fused Spring and Marcel methods into one tool. Available in three sizes, this Professional Titanium iron provides instant and even heat with a Digital LED Temperature Setting ranging from 122 to 410° F. The titanium barrel allows for styling free of unwanted tugging, snags or breakage. The material
produces the iron's even heat distribution, emitting negative ions to
create soft, silky hair. With the Spring Load option, people will be
able to easily use the clamp to securely hold hair in place. Available
in 1", 1.25" and 1.33" sizes.

<-----------Porosity's "The Fix" Bottle

Porosity's "The Fix": Featuring brand new packaging design and enhanced formulation, this leave-in product protects tresses from future damage caused by hot tools and environmental elements by correcting the appearance of extreme dryness and damaged texture patterns.

The Fix also helps improve the effectiveness and performance of chemical and other salon services. From correcting blonde tones to increasing hair color performance, The Fix can be used for bleach highlights, color processing, pre-wrap perms, and styling application. Whitesandsproducts.com

CHINA GLAZE
Showcasing:China Glaze Vintage Vixen Collection
This collection captures the vivid and saturated hues of the 1940s, which include multi-faceted jewel tones, rich reds, titillating taupes and smoldering sands. The collection starts shipping June 6th internationally and July 6th, domestically. China Glaze is free of DBP, toluene, and added formaldehyde. The 12 colors in this collection include:

Riveter Rouge: Deep red shimmer
Foxy: Burgundy shimmer
Goin' My Way: Deep copper shimmer
Classic Camel: Khaki crème with gold micro glitter
Swing Baby: Taupe shimmed silver micro glitter
Ingrid: "Greige" crème with copper micro glitter
Hey Doll: Deep rose shimmer
Bogie: Plum shimmer
First Class Ticket: Deep purple shimmer
Midnight Mission: Navy blue shimmer silver micro glitter
Emerald Fitzgerald: Turquoise shimmer
Jitterbug: Grey chrome with silver micro glitter

Chinaglaze.com

HAI ELITE
Showcasing: Big Heat
Big Heat: A special edition nano tourmaline-infused professional ceramic styling iron that provides style and safety. This iron will alert the user with an audio message when it reaches its professional-use-only 450°F. Combined with floating plates (1" by 3.25") with beveled edges, Big Heat is an all-in-one instrument good for curling, flipping, straightening and creating volume. Hai-elite.com

Hai Elite Big Heat

MACADAMIA NATURAL OIL
Showcasing:

Healing Oil Spray, Oil Infused Brush and Rejuvenating Shampoo
Macadamia Natural Oil has three new hot products you will go "nuts" over at Cosmoprof.

Healing Oil Spray: Macadamia Natural Oil took its Macadamia Healing Oil Treatment and lightened it up. A quick absorbing spray, this product is geared towards women with finer hair. It offers UV protection and shine.

Oil Infused Brush: This is a custom-made wooden paddle brush infused with Macadamia Healing Oil. The brush is crafted using an innovative new process that infuses the oil directly into a porous resin onto the bristles, creating a brush that dispenses oil on the hair after each use.

Rejuvenating Shampoo: Free from harmful ingredients such as alcohol, sulfates and parabens, this new shampoo cleans hair without using harsh and dehydrating detergents and chemicals. Macadamiahair.com

Macadamia Healing
Oil Spray
 Macadamia Oil
Infused Brush
Macadamia Rejuvenating
Shampoo

SULTRA
Showcasing:

‘Laser' Straight and Smooth Iron; ‘Wicked' Wave and Straight Iron; ‘Seductress' Curl, Wave and Straight Iron

'Laser' Straight and Smooth Iron: With its Korean Ceramic Technology, this iron maintains a constant, even 370° F heat for consistent styling and less damage to the hair. The irons infrared rays heal hair and seal the cuticle, locking moisture into strands. The iron also has a rapid heat up and auto shut-off safety feature that goes into effect if the iron is unattended for 30 minutes.

'Laser' Straight and Smooth Iron

'Wicked' Wave and Straight Iron:

This iron has exclusive Japanese Kyocera Ceramic Technology, which mends the hair and provides constant, even 375° F heat for the ultimate in long-lasting styles. Its rapid heat up allows you to start styling in seconds, and its single pass technology reduces heat damage. Heat recovery time takes only four seconds, and the auto shut-off safety feature goes into effect if the iron is left unattended for 30 minutes.

'Wicked' Wave and Straight Iron

The Seductress Curl, Wave and Straight Iron: This iron has three optimal temperature settings for fine (370° F), normal (380° F), or thick (395° F) hair. Like the ‘Wicked' iron, it features Japanese Kyocera Ceramic Technology and its soft touch palm plate allows for comfortable styling. This iron also has rapid heat up, fast heat recovery time and single pass technology.

The 'Seductress' Curl, Wave and Straight Iron

Sultra.com

DENNIS BERNARD
Showcasing:

Cleanse n' Volumize Shampoo, Problem Hair n' Scalp Shampoo and Clarifying Demineralizing Shampoo

Cleanse n' Volumize Shampoo: An everyday shampoo that improves the condition of damaged hair while adding volume, enhancing color and adding shine. It's paraben free, contains color secure technology, reduces split ends and improves manageability.

Problem Hair n' Scalp Shampoo: Treats dandruff, relieves dryness and eliminates flaking while nourishing hair and scalp. This shampoo contains Jojoba beads that gently remove flaking, along with Zinc Pyrithicone, which helps fight scalp scaling and itching. PHS normalizes oily hair and is sulfate, paraben and sodium chloride free.

Clarifying Demineralizing Shampoo: Demineralizes free metals and minerals. Its amino acids restore hair and help improve shine.

Cleanse n' Volumize Shampoo
Problem Hair n' Scalp
Shampoo
 Clarifying Demineralizing Shampoo

DennisBernard.com

THE CRICKET COMPANY
Showcasing:

Static Free Thermals (October 2010) and Limited Edition Designer Cricket Spray Bottles (October 2010)

Static Free Thermals: Cricket's Static Free Brush Collection offers customers three round thermal brushes (1.5", 1.75", and 2") that will efficiently create incredible straightening or curling techniques with a blow-dryer. These brushes eliminate flyaway hair using heat resistant static free bristles, have a seamless ceramic coated barrel and an ergonomic non-slip grip. This collection is aggressively priced and will be available in a limited edition introductory 3-pack (one of each size) and a self merchandising nine piece display for easy retail.

Static Free Thermals: Cricket's Static Free Brush Collection offers customers three round thermal brushes (1.5", 1.75", and 2") that will efficiently create incredible straightening or curling techniques with a blow-dryer. These brushes eliminate flyaway hair using heat resistant static free bristles, have a seamless ceramic coated barrel and an ergonomic non-slip grip. This collection is aggressively priced and will be available in a limited edition introductory 3-pack (one of each size) and a self merchandising nine piece display for easy retail. Static Free Thermal Brushes

Limited Edition Designer Cricket Spray Bottles:

These limited edition brushed aluminum spray bottles come in three fashionable designs: Paisley-Delic, Tattoo-Chic, and Floral-Esque. The 13.5 fluid ounce balanced bottles feature an adjustable spray nozzle, ergonomic grip, and H20 printed on the front. Cricket.com

Tattoo-ChicPaisley-DelicFloral-Esque

SURFACE
Showcasing:

Smooth and Healthy Protein Smoothing Treatment from Surface

Smooth and Healthy Protein Smoothing Treatment: Features Organic Amaranth Protein and Babassu Penetrating Oil. This 3-step process is made up of:
1. Protein Cream
2. Smoothing Cream
3. Locking Lotion

Surfacehair.com

For more information on Cosmoprof North America 2010 visit Cosmoprof's website.