Another day at Cosmoprof, means another day of products! MODERN is here to keep you up to
date on the hottest and newest products from all your favorite brands. See if any of these catch your
fancy...

FOLICURE
Showcasing: Dandruff Moisturizing Shampoo
Dandruff Moisturizing Shampoo: This shampoo contains a scientifically advanced
formula that moisturizes and thickens. Formulated with vitamins that strengthen
fine or thinning hair, this product is effective for both men and women with dandruff
problems. Folicure.com

<-----Folicure's Dandruff Moisturizing Shampoo Bottle

JATAI INTERNATIONAL
Showcasing: Seki Edge 'SmartTweeze'

‘SmartTweeze' has a new ‘gentle-spring' technology for soft, easy tweezing action with extra-thick stainless steel shanks to provide greatly increased gripping power at the tips. These tweezer tips always come together flat, and never bend open at the tips no matter how hard you squeeze. Flexible shock absorbing handles help prevent damage from accidental drops. Sekiedge.comSeki Edge "SmartTweeze"

Feather Flexion Styling Razor: Designed with both ‘standard' and ‘texturizing' blades. It offers balance and complete cutting control, with handle neck grips that prevent slipping and cutting. Jatai.net. Feather Flexion Styling Razor

VALERA
Showcasing:

Valera Swiss Nano Dryer for Men

The Valera Swiss Nano Dryer has a color care system that prevents
the loss of color, shine, and natural moisture. It also has a new rotating
cord, which prevents cord tangles. The dryer has two speeds with six
Ionic heat temperature settings and two nozzles. Valerausa.com

<----Valera Swiss Nano Dryer


(Left to right) Scruples MENZ Stand Up Gel and Thickening Shampoo ---------------->

SCRUPLES
Showcasing:

MENZ Stand Up Gel and Thickening Shampoo

MENZ Stand Up Gel: Gives hair volume, fullness, and a firm hold. Menz Stand Up Gel is fortified
with vitamin H (biotin), vitamin E, and panthenol to help make hair feel thick and look healthy.

MENZ Thickening Shampoo: Daily thickening shampoo for men. Gently cleanses while cationic
proteins vitamin H (biotin), vitamin E, and panthenol add maximum fullness, strengthen the hair
follicle, and promote healthy hair. Scrupleshaircare.com

AGADIR
Showcasing: Agadir Argan Oil Shampoo, Conditioner and Spray Treatment

Agadir Argan Oil Shampoo and Conditioner
Agadir Argan Oil Spray

ORLY BEAUTY
Showcasing:

poliSHIELD 3-IN-1 TOPCOAT, Primetime Chip Preventing Primer

poliSHIELD 3-IN-1 TOPCOAT
The technology in poliSHIELD fuses with nail lacquer to create a strong layer of shatterproof color. The process accelerates the drying time of the enamel, while providing a durable, yet flexible, coating that resists cracking, chipping and peeking. The UV absorbers in this all-in-one top coat create a defensive barrier to help prevent nail color from fading and dulling.  
<------poliSHIELD 3-IN-1 TOPCOAT

Primetime Chip Preventing Primer
The advanced formula with Citric Acid brings the surface of the natural nail to the proper pH level for optimal adhesion. Just one coat perfectly primes the nail surface, resulting in smoother lacquer application and longer-lasting, chip-free wear!

Primetime Chip Preventing Primer -------->

Cosmic FxCollection

The MINERAL Fx technology infuses natural rock minerals, crystals, and glass to give nails a special optical effect with luster, rich pearlescence, and a smooth sparkling spectrum of concentrated color.

The technology includes specialty mica, that allows for a clearer, vibrantly bright lustrous shimmer. Crystals allow for a multi-dimensional color transformation. Glass particles carefully controlled in shape and size create a luminous phenomenon. This combination infused with the Silica and specific colors selected create this exclusive technology that gives nails a unique optical effect that's magnified as the lighting source intensifies or viewing angle changes.

The six lacquers in the In Cosmic Fx Collection include: Lunar Eclipse (blue with pink purple Fx), Galaxy Girl (purple with blue green Fx), It's Not Rocket Science (green with gold blue), Space Cadet (green with purple gold Fx), Halley's Comet (turquoise with green yellow Fx), Out Of This World (purple with pink silver Fx)
Orlybeauty.com

INFRASHINE
Showcasing: New Micro-Silica infused ceramic styling irons

Using powerful anionic or negative ion technology, InfraShine's new Micro-Silica infused ceramic styling irons provide superior results with even less styling effort. The streamlined ergo-design of the MST styling iron is ultra-lightweight with sleek, easy to grip handles and a heavy-duty spring system, which offers a firmer grasp and increased control for all hand sizes.

Working at the molecular level, ultra-fine high-grade silica fills the ceramic micro-pores of the floating beveled plates to allow the iron to glide easily through even the coarsest hair. This ultra-sleek surface, along with InfraShine's advanced anionic ceramic heating technology, works to smooth the cuticle layer and seal precious moisture in, leaving hair silky and luster-rich. Infrasine.com

ELCHIM
Showcasing: 3800 Dryer (comes in Ionic or Ceramic)

3800 Dryer features ergonomic handles and accessible side switches. Elchimusa.com

Elchim 3800 Ionic "Kisses"
Elchim 3800 Ionic "Pride"

Elchim 3800 Ionic "Light Pink"
Elchim 3800 Ionic "Respect"

HELEN OF TROY
Showcasing:

Hot Tools Hot Dots (HT5123DOT) Turbo IONIC Dryer and NanoCeramic Professional Flat Iron (HT11DOT)

Hot Tools Hot Dots (HT5123DOT) Turbo IONIC Dryer adds kaleidoscopic fashion to professional styling. This fun, colorful dryer is equipped with 1875 watts plus a turbo boost control which increases airflow velocity for faster drying time. The patented Direct Ion Technology increases softness and luminosity, while reducing frizz. The dryer features a variable ion dial to adjust ionic output for all hair types, multiple speed and heat settings, and a cool shot button for setting the style. Other features include: a narrow concentrator, straightening pik, finger diffuser, and one-year warranty.

<----------Hot Tools Hot Dots Dryer

Hot Tools Hot Dots NanoCeramic Professional Flat Iron (HT11DOT) is fun and colorful. It features NanoCeramic styling plates that emit gentle far-infrared heat, for softer, shinier looking hair. The rheostat control dial makes it easy to control any temperature setting (up to 430°F) for all hair types. The irons' ceramic heater produces fast heat-up and instant heat recovery with movable styling plates for better hair contact. Other features include: patented Pulse Technology for Gets Hot…Stays Hot performance, slim-lightweight design, separate on/off switch, and one-year warranty.

Hot Tools will also be featuring their BlueIce Titanium Specialty Irons and their Pink Dragon Dryers and Flat Irons. Hottools.com

YOUR NAME
Showcasing: Luxury Gloss, Radiance Crème Foundation, Noir Mineral Exfoliating Cleanser, Instant Skin Smoother

Luxury Gloss: Combines sheer color with high shine, while treating lips with age-defying benefits. A soothing blend of oils, including Castor Seed, Soybean and Moroccan Argan conditions and hydrates, smoothing the appearance of vertical lines and wrinkles. It also delivers antioxidant protection with vitamins E & C, which condition and protect against environmental aggressors. This line is arriving in Fall 2010 in 12 colors.

Radiance Crème Foundation SPF 15: Ultra-light, this blendable makeup contains photonic crystals, dermal peptide complex (helps promote collagen production), multi-mineral complex, squalane (hydrates skin) and vitamins C and E (which help brighten skin).

Luxury Glosses

Radiance Crème Foundation

Noir Mineral Exfoliating Cleanser:This dual-purpose mineral cleanser detoxifies and energizes skin with Black Volcanic Sand. Its Bioavailable Minerals help boost regeneration for increased elasticity and the marine water helps balance moisture levels for skin.

Instant Skin Smoother: This gel fills in lines and diminishes the appearance of enlarged pores. It creates a base for makeup application with marine-derived collagen filling spheres to plump skin.

Noir Mineral Exfoliating Cleanser

Instant Skin Smoother

Be sure to stay tuned to MODERN SALON'S Cosmoprof 2010 blogs brought to you by MODERN'S editors LIVE from the show floor!! Tomorrow, get ready for an exclusive blog on Discover Beauty Products! For more information on Cosmoprof visit Cosmoprof's website.