From Europe’s premier pro show comes the tools, the products and the styles that will set the trends for the rest of the year. An exclusive report from European correspondent Suzanne Munshower.
by Suzanne Munshower
July 11, 2011
5 min to read
There were no signs of economic anxiety at Bologna's Fiera in April, as retailers, spa owners, hairdressers, and business VIPs flocked to Cosmoprof to see what was new and maybe even exciting in the world of beauty.
The news:
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Spa? Yah! The spa segment can't be stopped. There were more beds here than in the Holiday Inn next door: beds with water flowing through them, beds that moved and massaged weary bodies, beds filled with herbs or essential oils, beds of wood, beds of foam, beds for every purpose but sleeping. These high-ticket items were the centerpieces of the spa zones, surrounded by body care items, potpourris and scented candles.
Feet First. Along with the ever-growing spa biz comes a bevy of pedicure products. Pedicure has been a great growth area for salons abroad as well as in the U.S., and this year we noted male-oriented pedicure products. In the men's trends, many more men were used as models for hand and foot care, facials and massage services.
Plugged In. Closely connected to spa but in a class by itself is that never-ending desire to be younger, thinner, less, well. . . , lumpy ("Stop localized roundness!" promised one brochure). Exercise machines of every type were to be seen, especially those that require little effort on the part of the client (think of this as the "dream on" category), many of which can't be marketed in the U.S. Other electrical machines in abundance included those for pulsed light hair removal and skin rejuvenation treatments.
Best New Technology. So new it's not yet scheduled for release in the U.K. or U.S., the new Air Waves prototype was drawing passersby to Takara Belmont's waving system, which the company is introducing in Asia. Looking a bit like an old electric perming machine from the 1940s, it uses a revolutionary new air technique to curl hair. Could this be the key to bringing back wave treatments? Stay turned to MODERN SALON for updates.
All Aldo, All the Time. Milan hair star Aldo Coppola is the man behind two products that had attendees giving second and third looks. First, the Hygienic Brush Cleaner, a space-age style rolling cart that cleans brushes in three phases: removal of the hair, sterilization and UV-C rays. Hair is removed from as many as 15 brushes at a time in just a minute, and no detergents or pollutants are used. Coppola also introduced one of the most fun products, which gives new meaning to the word "hairball:" his ping pong and tennis ball-sized Spot Balls are a nifty way to get a more natural tone on tone effect in hair color.
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Naturally Fine. Natural ingredients were everywhere, enough to whip up a fruit cocktail. And manufacturers were promoting not only the purity of their products but their ecologically correct manufacturing processes as well.
Wearing It Well. Lots of great-looking smocks and other work clothes in new lengths, from maxi to mini, ranging from double-breasted vest looks to overalls. The best were those in dazzling, high-gloss colors from Berza, and you can see them at www.berzacamici.it.
Fabulous Furnishings. Even Fendi Home has gotten in on it, which tells you just how hip and fashionable the salon furniture market has become. There's a real "custom" feeling to the Italian designs-ranging from as super-sleek as a five-star hotel bar to far-out and futuristic creations that wouldn't be out of place on a space ship.
New Shapes, Sizes, Materials. Nano-sized blow dryers, slim-as-a-CD-package irons, clear and frosted acrylic, plastic, matte black and chrome competing with close-to-neon colors-these innovations are making the items everyone takes for granted fresh again. The new looks are good for retail sales, too.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.