Crazy Color, a brand with direct-dye vibrant hair color that is extremely popular in the U.K., will be at booth 717 during Premiere Philadelphia. The first 50 salon owners and/or hairdressers at each show will receive a free goody bag containing any four Crazy Color products of their choice.
The brand was launched in 1977 in the midst of the punk rock explosion in Britain. Hairstylist Renato Brunas was growing tired of the same natural color palette and developed a new range of rainbow shades. More than 40 years later, Crazy Color is now in more than 50 countries. The brand includes 41 shades.