
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The GrandeDRAMA Intense Thickening Mascara with Castor Oil was designed with long-wearing power, while the GrandeLIPSTICK Plumping Lipstick combines lip balm, lipstick and plumper into one.






Amplify your look with two new products from Grande Cosmetics.
Grande Cosmetics is introducing GrandeDRAMA Intense Thickening Mascara with Castor Oil. The no-flake, intense black formula works while you wear it, creating thickness through key ingredient Castor Oil.
Every element of the mascara has been designed to amplify lashes from day to night with long-wearing power. Castor Oil nourishes the lashes to improve long-term density and vitality. Film-forming polymers and hemispherical powders create multidimensional shine and reflective qualities.
The brush is designed to combat clumping using an hourglass-shaped brush that allows you to work the formula in between lashes for maximum separation and volume while imparting the right amount of mascara.
Key Ingredients:
Castor Oil – An omega-9 fatty acid that is rich in Vitamin E and promotes thicker, bolder-looking lashes while preventing breakage
Natural Wax Blend – Offers the perfect buildable formula
Film-forming Polymers – Improve gloss and shine
Hemispherical Powders – Reflective qualities that promote natural brilliance
Looking for some plump? The new GrandeLIPSTICK Plumping Lipstick is a mult-tasking, 3-in-1 formula that combines the hydration of a lip balm, the pigments of a lipstick and the power of a plumper in one.
This lipstick is enriched with a concentrated plumping core of key ingredients including Kiss Me Quick Flower Extract to nourish and volumize lips, filling in lip lines. GrandeLIPSTICK Plumping Lipstick is available in five shades.
"It works overtime to deliver gorgeous color and shine while plumping and hydrating," says Alicia Grande, Founder & CEO of Grande Cosmetics. "I’m so thrilled to introduce this color range. and I truly believe the collection offers a shade for every mood."
Ingredients:
Kiss Me Quick Flower Extract – An anti-aging, hydrating active that stimulates collagen production and contains volumizing properties.
Sucrose Cocoate – Derived from coconut oil and beetroot; known for its nourishing qualities.
Hyaluronic Acid – Moisturizes and improves firmness; helps stimulate plumping.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai