
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Leading professional hair tools brand launches new appliances featuring a host of new-to-market technology.

With over 15 years of technological developments and discoveries behind it, the new CROC® ProfessionalMasters Collectionis the most ambitious and advanced hair appliance collection ever offered by the brand. Comprised of five new tools, the Masters Collection includes three blow dryers and two flat irons that focus on high performance, unique design and practical functionality for salon professionals. Masterful in both technology and design, the new Masters Collection is the first of its kind to feature CROC’s new PICO Infrared, Hypereon AX Centrifuge technology and silent-line turbines.
CROC’s signature PICO Infrared Technology detoxifies and sanitizes hair while reducing heat damage through shorter drying times with the dryers and less passes with the flat irons. These infrared rays penetrate further into the hair shaft increasing blood flow to stimulate hair growth and help styles last longer. The Hypereon AX Centrifuge technology is unique to this latest collection of dryers from CROC. Less damaging to the motor, the Hypereon AX Centrifuge gradually spins up to speed versus going full power at one time which can overload the motor causing it to wear faster. The motherboard powering the Hypereon AX Centrifuge is smaller yet far more efficient, yielding more power than a traditional motor. These cutting-edge technologies, paired with the most effective designs and materials, equal a line of highly durable tools that work as long and hard as professional stylists, enabling them to unleash their creativity without any limitations.
The CROC ProfessionalMasters Collection includes:

2K2 Infrared Dryer
Features new PICO Infrared Technology plus Brush-Free Technology which provides strong wind at 77mph velocity with its aircraft styled motor, creating a healthier environment by eliminating carbon dust while extending the lifespan of the blow dryer. Stylists will benefit from the accurate temperature control which reduces heat damage as well as effective motor performance and longevity.
Powerful 1,875-2,500 Watts (110V-120V)
Lightweight – just 13 ounces
Noise Level 59dB
16 variable speed settings (4 temperature settings and 4 speed settings)
Cold cool-shot button
Convenient 12-foot swivel cord for easy use and adaptability
12-year limited warranty
IC Digital Dryer
The premium IC (Intelligent Circuit) Digital Dryer is a prime example of technological advancement meets ergonomic design. The internal circuit board regulates heat and airflow accuracy. The ceramic and tourmaline technology provides the hair with an ion-based conditioning treatment as a continuous flow of negative ions prevents static and frizz. This unique dryer is the lightest on the market which allows quick and easy styling with minimum effort.
Lightweight – 13 ounces
1,500 Watts conserves energy
16 variable speed settings (4 temperature settings and 4 speed settings)
Convenient 12-foot swivel cord for easy use and adaptability
5-year limited warranty

IC2 Infrared Dryer
IC2 Infrared Dryer
The same powerful design and features as the IC Digital Dryer but with the added benefit of PICO Infrared Technology and one button design. The IC2 Infrared is the first dryer with one button to control all settings, making the styling experience easy and effortless. Infrared technology detoxifies and sanitizes hair while reducing heat damage with each pass.
Lightweight – just 13 ounces
1,500 Watts conserves energy
16 variable speed settings (4 temperature settings and 4 speed settings)
Convenient 12-foot swivel cord for easy use and adaptability
5-year limited warranty

Masters Flat Iron 1.5”
The Masters Flat Iron does more than just straighten hair, it protects as it smooths. Proprietary black titanium plates lock in moisture and reduce static, while the iron itself produces negative ions, sealing cuticles and increasing shine. Built-in ceramic heaters enable instant heat recovery and provide consistent heat during use. Designed for comfort with its unique shape, it provides endless possibilities for any hair type and produces beautiful, lasting results. Ideal for keratin and smoothing treatments.
Fully digital temperature settings 280°F – 450°F
Built-in, automatic shut off safety feature after 30 minutes of non-use
Deluxe thumb grip, ergonomic design and cool tip make styling more comfortable
Convenient 9-foot swivel cord for easy use and adaptability
5-year limited warranty

Masters Infrared Flat Iron 1.5”
Featuring the same comfortable design as the Masters Flat Iron but taken to the next level with PICO Infrared to detoxifies and sanitizes hair while reducing heat damage. The Masters Infrared Flat Iron is ideal for locking in hair treatment and sealing the cuticle.
Fully digital temperature settings 280°F – 450°F
Built-in, automatic shut off safety feature after 30 minutes of non-use.
Deluxe thumb grip, ergonomic design and cool tip make styling more comfortable.
Convenient 9-foot swivel cord for easy use and adaptability.
5-year limited warranty
The new CROC ProfessionalMasters Collection hair appliances are available now at crocusa.com.
About CROC
Founded in 2005, CROC® Professional is the beautiful outcome of form meets function. As our passionate commitment to this vision continues to flourish, CROC® produces the world’s most technologically advanced, ergonomic, elegant and visionary hair tools the cosmetology industry has ever seen. View the complete CROC® collection at www.crocusa.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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Sponsored by BeautyWorld Dubai