
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Danilo Transforms Rooney Mara in "The Girl With The Dragon Tattoo".

Danilo
Famed session stylist Danilo was tapped to transform actress Rooney Mara into “the girl” in "The Girl With The Dragon Tattoo". The film, which opens tomorrow, is expected to be quite the hit. Based on the award winning, best selling novel by Stieg Larsson, it stars Rooney and heartthrob Daniel Craig. While the story has been hailed world wide…there is no doubt that the “look” of Lisbeth Salander as a goth-like, hi-tech social outcast, is considered equally important and could/should set the tone for the whole film. Danilo, one of our favorite artists, had a HUGE job in creating the “beauty”, but as always…handled this challenge with grace and poise. He has granted us this exclusive interview so that the Modern Salon Media audience could get the true behind the scenes scoop on creating the “Lisbeth-do”.
"The journey on creating an iconic image, driven by a story for a film, involves collaboration,” he says. “After Meeting with Trish Summerville, the Costume Designer on the film and an integral artist for the Visual of the film…. and Salander's character…. I walked away with a very strong image of who she is and how her hair and overall beauty reflect the many facets of her personality and lifestyle.”
The creation was not taken lightly. “In the studio, along with my accomplices/collaborators, Director David Fincher, Costume Designer Trish Summerville and Rooney, our precious muse, I began to sculpt in the beauty that is ‘Salander’.
“Phase one: I knew I wanted Salander to be commanding and intimidating upon site. I chose what I call ‘Amazonian Indian’ bang to frame and expose her rawness and boldness. I wanted her to appear in control of her own as if she, with strong ritualistic intent, controls her own universe and its beauty within… a different type of emotional cutting.”

(Image via W Magazine) Rooney mara
Intent on the finish look being different from a typical punk Mohawk, Danilo played with the design. “The sides have a circle fade cut out. I created a disconnected top that allowed Salander to slide through environments with multiple shapes and silhouettes. Faux Hawk/Asymmetrical/chopped chin length/textured & smooth… all these concepts built into one haircut.”
Color was key to Danilo. “Next it was important to give a deep cool shade to hair color….not black…. shadow if you will. I also saw the removal of the eyebrows as an appropriate intimidating beauty feature, so I bleached them away. Stepping back and taking in the total look, there was no stopping the emergence of the’ Salander’ being. With her war paint intact, she accomplishes her goals.”
Will this be the next hot look for salon clients? Danilo believes there may be ‘some’ interpretation. “To all who might enjoy playing with Salanders image, whether the complete look or adapting elements, this type of beauty is very individualistic and requires that approach to a client to really make it successful."

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

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One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai