Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Davines Launches Century of Light Bleaching System
The new system is composed of three products: Progress, Liberty and Tolerance.
August 16, 2018
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Davines new bleaching system, Century of Light, draws inspiration from the period of Enlightenment. During the 18th century, this cultural and philosophical movement elevated reason as the primary source of authority, generating the ideals of freedom, progress, tolerance and fraternity.
Century of Light is enriched with a protective booster to provide the right amount of lifting power and it can be applied directly to the base. The system is composed of three products: Progress, Liberty and Tolerance.
Progress:
Multipurpose bleaching powder for partial and total lightening
Enriched with protective booster for high lifting power with care for the hair structure
Liberty:
Bleaching powder for free hand lightening techniques
Enriched with a protective booster
Allows for more flexibility in results
Tolerance:
Ammonia-free and dermatologically tested.
This lifting oil is designed for light and delicate lightening, even on the scalp.
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