
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Derma E, the pioneer of vitamin-rich, natural skincare products, is pleased to announce that its Firming DMAE Moisturizer has been clinically tested and proven to be as effective as Perricone MD Face Finishing Moisturizer at visibly improving skin firmness, elasticity, hydration and barrier function.

Derma E, the pioneer of vitamin-rich, natural skincare products, is pleased to announce that its Firming DMAE Moisturizer has been clinically tested and proven to be as effective as Perricone MD Face Finishing Moisturizer at visibly improving skin firmness, elasticity, hydration and barrier function.
The Firming DMAE Moisturizer and Perricone MD Face Finishing Moisturizer formulas were entered into an independent, double-blind clinical test among 55 women aged 37 to 65. The study was a split-face test; one formula was applied on the entire left side and the other formula on the entire right side of the face, so participants used both formulas simultaneously during the duration of the test. Determination of left versus right application was randomly assigned. Formulas were ‘blinded’ so that neither the study participants nor the clinical technicians were aware of the brands being tested but could identify them by a specific code. Results were measured by Corneometer and Cutometer devices at time points zero, four weeks and eight weeks. Participants also completed post-treatment comprehensive questionnaires. Both quantitative and qualitative test results conclude that derma e Firming DMAE Moisturizer is as effective as Perricone MD Face Finishing Moisturizer at improving skin firmness, elasticity, hydration and barrier function after eight weeks of use.
Findings from this study throw shade on the myth that natural skincare products aren’t as effective as non-natural or prestige counterparts.
“The results of this clinical test underscore the quality and potency that can be found in the natural beauty aisle, namely from Derma E,” says Jennifer Norman, VP of Marketing for Derma E. “Our Firming DMAE Moisturizer contains the same key ingredients as the Perricone MD Face Finishing Moisturizer (DMAE, Alpha Lipoic and C-Ester), but ours also happens to be glycol-free, gluten-free, 100% vegan, and 1/3 of the price. It’s quite possibly the best skincare choice you can make.”
derma e Firming DMAE Moisturizer results after 8 weeks of use:
• 100% demonstrated increased skin hydration
• 87% demonstrated increased skin firmness
• 76% reported skin felt more resilient
• 76% reported skin looked more toned
• 75% reported skin looked more lifted
For more information, please visit dermae.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai