Dermalogica announces the launch of a new and improved www.dermalogica.com for the U.S. market, developed to bring the brand’s hallmarks of education and professional skin care consultation within a mouse-click.
Anne Moratto・Director of Brand Content Strategy, MODERN SALON and NAILS
Started in 1986, Dermalogica is recognized as advancing the understanding and practice of skin care. Recently, Dermaolgica announced the launch of a new and improved www.dermalogica.com for the U.S. market.
Key features include visual education about common skin conditions through video demonstrations and animations, and access to scientific articles written by Dermalogica’s team of experts. The site’s new store-locator feature introduces new customers encountering Dermalogica for the first time to the brand’s core experiences: Face Mapping, treatments and prescriptive product sampling.
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Additional features include customer support through live chat, wish-lists, smart site-search, full social media integration for easy of posting of Facebook “likes”, Pinterest and other social media sharing, updated product ratings, reviews and interactive Q&A areas, and a streamlined, secure, two-step checkout process.
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