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SEARCHA recent survey from Digital Third Coast revealed that 1 in 3 Americans have asked Google an existential question about life, the top reason being for research.
Digital Third Coast conducted a survey in May 2023, surveying 800 participants to learn more about how they use Google to answer their questions.
Photo: Pexels.com / Ling App
Americans turn to Google for just about everything. With 96% of Americans using Google to answer questions regularly, a search history can reveal someone’s deepest, darkest secrets, and the questions they don’t want to don’t want to ask anyone else.
The team at Digital Third Coast analyzed about 8,600 Google search terms to identify the top 10 existential questions people are asking the search engine. They also surveyed 800 Americans to better understand how people use Google to answer their questions and why they use it to better understand the human condition. The nationwide survey finds that 1 in 3 Americans have asked Google an existential question about life.
America is asking Google to answer many of life’s greatest mysteries, despite the search engine’s limitations.
The top searched existential questions in the U.S. include “Why is the sky blue?,” “What do dreams mean?,” “What is the meaning of life?,” “Do animals have souls?,” and “Why am I so tired?”
Graphic: Digital Third Coast
It’s not just existential questions people are asking Google. 55% said they use Google multiple times a day and are asking an average of 10 questions daily. 1 in 5 said they couldn’t go a day without consulting Google.
While not everyone is asking for Google’s advice, there is a near-universal agreement that it shouldn’t be the only place consulted. In fact, 96% believe people should do additional research after getting advice from Google.
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As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
