
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
What are people asking Google in your state? Well, folks in Alabama, Arkansas, Louisiana, and Washington are asking Google “What is love?” and people in Hawaii, New Mexico, Oklahoma, and Rhode Island want to know if their soulmate is really out there. Find out what hard-to-answer questions are being posed where you live.

We do Google searches looking for the answers to some of life's mysteries.
Pixabay
Some existential questions just can’t be answered, but that doesn’t stop people from trying. People in Kansas, New York, and Vermont are asking “Who am I?” and people in California, Massachusetts, Ohio, and Texas are saying “Hey Google… What’s the meaning of life?”
Others are asking for advice. “What should I do” was the top searched question in Idaho, Indiana, Michigan, and New Hampshire. Others are clearly worried about the future. People in Oregon and Wisconsin are asking “Is everything going to be OK?”

Anne,
Americans turn to Google for just about everything. With 96% of Americans using Google to answer questions regularly, a search history can reveal someone’s deepest, darkest secrets, and the questions they don’t want to don’t want to ask anyone else.
The team at Digital Third Coast analyzed about 8,600 Google search terms to identify the top 10 existential questions people are asking the search engine. They also surveyed 800 Americans to better understand how people use Google to answer their questions and why they use it to better understand the human condition. The nationwide survey finds that 1 in 3 Americans have asked Google an existential question about life.
Other questions center around faith and religion. Missouri, Montana, Nebraska, and Utah are asking Google “Is there a God?” While people in South Dakota and Mississippi want to know what happens after you die. “Why do bad things happen to good people” is the top-searched question in Delaware and North Dakota. West Virginia wants to know “Why is there evil in the world?”
Some questions carry less weight but are still perplexing. People in Maryland, New Jersey, and South Carolina are trying to answer the age-old question “What came first, the chicken or the egg?” “Why is the sky blue” was the top question in Florida, Georgia, North Carolina, and Tennessee. Colorado and Virginia are hungry to know “Is a hotdog a sandwich?” and Maine and Wyoming need help to decide what’s for dinner.
While some questions are silly, others pull at the heartstrings. Alabama, Arkansas, Louisiana, and Washington are asking Google “What is love?” and people in Hawaii, New Mexico, Oklahoma, and Rhode Island want to know if their soulmate is really out there.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai