
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Watch this live styling competition with 11 teams and 33 contestants took place, streaming throughout the day. Influencers, updo artists, braiding wizards make up this talent pool of contestants who gathered IRL and worked together to create the ultimate dream hair.

























BTS ON COMPETITION DAY
Ross Stewart

Congratulations to the winners of DreamCatchers Battle of the Strands
Team 6-Voter's Choice Award: @fabhairbyjosh, @color_spectrum and @dev.hair
Best Extension Installation: @paintslikeschmidt, @proextensionist and @lyndadidit
Most Creative Artist: @artistic.aesthetics
Most Creative Artist: @wesdoeshair
DreamCatchers, creators of 100% Remy Human Hair Extensions, is giving everyone reason to celebrate with the launch of their K-tip and Weft Systems, Battle of the Strands. On May 3rd, we saw a live styling competition with 11 teams and 33 contestants will be underway and streaming throughout the day. Influencers, updo artists, braiding wizards made up this talent pool of contestants who gathered IRL and worked together to create the ultimate dream hair.
In addition to inspiring and wowing, the live competition debuted the launch of two new systems from DreamCatchers: K-tip & Weft. Only the new K-tip and Weft extensions will be used in creating the extension makeovers, along with incredible hair color and styling choices.
“This is the perfect time to do an event because everyone ready to be engaged, again, and is looking for some excitement in the industry,” explains DreamCatchers CEO Chris Volek. “Anyone can follow along as these teams compete to create their best looks. They can stream it in their salon, they can get inspired by the work, and then they can vote for their favorite finishes.”
Beauty Warrior, brow artist and showman Adame (@adammeartistry) was acting MC, hosted a runway show and announced the winners that evening.
On the ground, it will be a tightly controlled environment, with only the teams and their models. “Everyone will get COVID rapid tests before they come the event and the salon environment is a beautiful, open and airy space.”
On Sunday, the models arrived and each team selected their muse. Wardrobe will be selected off the rack at the Vintage Shop of Dallas. Then on Monday, competition day, the teams of three artists worked at their stations for the four hours (from 1:00pm-4:00pm) of live work, with video streaming happening throughout the day.
“After 2020, with so many shows and events cancelled, we all needed a boost, a kickstart, and we think this is going to do that!” Volek says.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai