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SEARCHWatch this live styling competition with 11 teams and 33 contestants took place, streaming throughout the day. Influencers, updo artists, braiding wizards make up this talent pool of contestants who gathered IRL and worked together to create the ultimate dream hair.
BTS ON COMPETITION DAY
Ross Stewart
Congratulations to the winners of DreamCatchers Battle of the Strands
Team 6-Voter's Choice Award: @fabhairbyjosh, @color_spectrum and @dev.hair
Best Extension Installation: @paintslikeschmidt, @proextensionist and @lyndadidit
Most Creative Artist: @artistic.aesthetics
Most Creative Artist: @wesdoeshair
DreamCatchers, creators of 100% Remy Human Hair Extensions, is giving everyone reason to celebrate with the launch of their K-tip and Weft Systems, Battle of the Strands. On May 3rd, we saw a live styling competition with 11 teams and 33 contestants will be underway and streaming throughout the day. Influencers, updo artists, braiding wizards made up this talent pool of contestants who gathered IRL and worked together to create the ultimate dream hair.
In addition to inspiring and wowing, the live competition debuted the launch of two new systems from DreamCatchers: K-tip & Weft. Only the new K-tip and Weft extensions will be used in creating the extension makeovers, along with incredible hair color and styling choices.
“This is the perfect time to do an event because everyone ready to be engaged, again, and is looking for some excitement in the industry,” explains DreamCatchers CEO Chris Volek. “Anyone can follow along as these teams compete to create their best looks. They can stream it in their salon, they can get inspired by the work, and then they can vote for their favorite finishes.”
Beauty Warrior, brow artist and showman Adame (@adammeartistry) was acting MC, hosted a runway show and announced the winners that evening.
On the ground, it will be a tightly controlled environment, with only the teams and their models. “Everyone will get COVID rapid tests before they come the event and the salon environment is a beautiful, open and airy space.”
On Sunday, the models arrived and each team selected their muse. Wardrobe will be selected off the rack at the Vintage Shop of Dallas. Then on Monday, competition day, the teams of three artists worked at their stations for the four hours (from 1:00pm-4:00pm) of live work, with video streaming happening throughout the day.
“After 2020, with so many shows and events cancelled, we all needed a boost, a kickstart, and we think this is going to do that!” Volek says.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
