Brides have so many things to think about as they plan their wedding day that “going green” may not even be on their radar. Aveda is changing that. The company is partnering with designer Adele Wechsler and her Eco Couture wedding designs to host regional bridal events that are full of tips on being gorgeous and green at the same time.
by Jan Hillenmeyer
July 11, 2011
2 min to read
Brides have so many things to think about as they plan their wedding day that "going green" may not even be on their radar. Aveda is changing that. The company is partnering with designer Adele Wechsler and her Eco Couture wedding designs to host regional bridal events that are full of tips on being gorgeous and green at the same time.
The Eco-wedding events will be held during April, May and June at participating Aveda salons around the country. Guests will preview new Adele Wechsler Eco-Couture gowns, which are designed from certified organic hemp, vegetable dyed silk, and remnant fabrics and lace. All gowns are produced in Canada with fair trade labor. A click on adelewechsler.com proves that the gowns are also lovely and modernist with simple, organic design elements and beautiful hand-cut detailing.
Aveda salon professionals will, of course, be on hand to discuss bridal hair trends and pointers for perfect wedding day skin care and make-up. Each wedding planning event will also offer recommendations for local environmentally conscious service providers including caterers, florists and printers.
At each event, brides-to-be will have the chance to win Aveda bridal services or product packages, eco-vendor products or an Adele Wechsler veil or headpiece. The Grand Prize winner will receive an Adele Wechsler Eco-couture gown or a honeymoon at the Hamanasi Adverture & Dive Resort, an eco-friendly resort hotel in Belize.
Eco-conscious wedding planning events will be held in the following cities:
Costa Mesa, California, April 24 New York City, May 5 Baton Rouge, May 6 Toronto, May 11 Atlanta, May 16 Washington, D.C., May 23 Boston, June 6 Chicago, June 8 Minneapolis, June 10 Scottsdale, June 16 Seattle, June 21 and 22 Portland, Oregon, June 24
For more information on the Aveda/Adele Wechsler bridal shows, visit aveda.com.
Picture perfect brides can plan eco-friendly weddings with help from Aveda and designer Adele Wechsler's Eco-Couture gowns.
Ad Loading...
Adele Wechsler Eco-Couture gowns are made of organic, vegetable dyed fabrics with hand-cut details.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.