MODERN SALON MEDIA’s editors will be reporting live on all the education, inspiration and collaboration this weekend (January 25-27, 2014) at the 2014 International Salon and Spa Expo (ISSE) at the Long Beach Convention Center. If you are coming to the show, stop by MODERN’s Booth #1708 and pick up a January MODERN SALON or our annual SALON TODAY 200 issue.

Professional education classes are offered at ISSE Long Beach this year in hair, nails, skincare and business, including hands-on hair classes, and CIDESCO Section USA Skin Classes — all presented by top beauty professionals and companies.

STAGES AND FULL EDUCATION SCHEDULE:

CENTER STAGE: Be inspired by the artistic talent of today’s leading stylists. Click here to view the Center Stage schedule.

NAHA STAGE: NAHA veterans take attendees step-by-step through the process of creating a winning portfolio. Click here to view the NAHA Stage schedule.

HANDS-ON EDUCATION: Learn from the industry’s top innovators and educators. All hands-on classes include a mannequin head, supplied by Pivot Point. Click here to view the Hands-On Education schedule.

HAIR EDUCATION: Top hair product manufacturers and instructors share best practices. Click here to view the Hair Education schedule.

STUDENT AND EARLY PROFESSIONAL EDUCATION: Designed to take you to the next level; brought to you by Beacon. Click here to view the Hair Education schedule.

NAIL EDUCATION: The best nail technicians and manufacturers show you their top techniques. Click here to view the Nail Education schedule.

BUSINESS EDUCATION: Learn how to drive sales, market your brand and reach financial goals. Click here to view the Business Education schedule.

ESTHETICSAMERICA & WELLNESS: Experience the serenity of the EstheticsAmerica & Wellness pavilion, designed just for skin and wellness professionals. Including a line-up of CIDESCO Section USA, complimentary skin and wellness education. Click here to view Skin Education schedule.

SKIN EDUCATION: The latest skin rejuvenating methods are taught from top consultants and manufacturers. Click here to view Skin Education schedule.

CIDESCO USA EDUCATION: CIDESCO International represents the highest standards in esthetics across the globe. Presented by the Professional Beauty Association (PBA), CIDESCO Section USA classes offer the latest technical and business education for serious spa professionals. Click here to view CIDESCO USA schedule.

EXCLUSIVE CLASSES: Click here to view the Exclusive Class schedule.

BUSINESS EDUCATION:

"Are You There Salon? It’s Me, Client”: In this interactive business workshop,  Nina Kovner will encourage attendees to take our their smartphones and tablets and play. She’ll challenge salon owners and managers to take a close look at their current online and offline marketing programs and begin building a real-life action plan that helps them grow both their businesses and their relationships.

Look Out for Kopsa: Just in time for tax preparation season, Larry Kopsa of Kopsa-Otte CPA will teach a couple of classes aimed at helping salon owners save money, including “Top 10 Tax Savers” and “10 Tax Myths That Cost You Money.”

Front Desk Techniques: Learn ways your front desk staff can encourage growth and affect the bottom line. In “No Down Time at the Front Desk,”  Bob Maconi, Millennium’s director of business development, outlines specific tasks the front desk can perform to increase their value and professionalism.

SPECIAL EVENTS:

PBA Beauty Bar benefiting the PBA Disaster Relief Fund

Stop by this one-stop beauty shop at ISSE Long Beach! With a $5 donation, you can try out sample size products from select ISSE Exhibitors. The PBA Beauty Bar will be located on the show floor. All donations go directly to the PBA Disaster Relief Fund, helping salon professionals as they rebuild from natural disasters.

Click here to view the list of participating products.

Member-to-Member Program

PBA’s Member-to-Member exhibitors are offering the lowest prices exclusively for PBA members! Pick up your member ribbon at the PBA booth and be sure to wear it to take advantage of these sweet deals at ISSE Long Beach.

Click here to view the Member-to-Member Program Offers.

ISSE Long Beach Night Out Party

Let your hair down and spice up your ISSE Long Beach experience at the infamous ISSE Long Beach Night Out Party! Grab a bite to eat at the restaurant then head upstairs for the private party - exclusively for ISSE Long Beach attendees and exhibitors. Join us to mingle with old friends, make a few new ones and dance the night away.

Where: Sunday, January 26 at 8:30pm at Sevilla Nightclub

RELATED ARTICLES:

Save the Date for ISSE Long Beach

Show Skills: Navigating Trade Show Season