Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Elgon Presents Cyber Nature, the Last Theme of its Carpe Diem Collection
Science and nature come together in a futuristic style, characterized by sustainability thanks to the latest Imagea products.
by Staff
September 10, 2019
3 min to read
The Elgon Green brand was developed in 2017 alongside the Imagea line, which has now been enriched to include a number of new products and is the protagonist of the Cyber Nature theme: the fourth and final theme of Carpe Diem, the Elgon 2018-2019 collection.
The brand was developped with the idea that nature is important and it’s fundamental that we take good care of it: our own wellbeing starts here.
The company’s creative team developed a trend in which science and nature harmoniously merge. This trend caters to people who are fully aware of their surrounding environment and the impact of their personal choices and want to be represented by a brave and statement style. Cyber Nature designed to be futuristic, rebellious and chic.
Cyber Nature was designed to be connected to another current trend: the desire for personalization. All of this is possible, thanks to the custom made Imagea rituals, which are essential to meet the multiple needs of contemporary consumers.
What's new from Imagea:
Imagea is the line for professional hairstylists with products formulated using plant-derived raw materials where possible, with the goal of ensuring high-performance results. The products are formulated without any animal derivatives, are free from Silicones, Petrochemicals and Synthetic Colorants and contain at least one organic ingredient and one sustainably-farmed ingredient. The packaging has been chosen to ensure a higher level of sustainability and reduce CO2 emissions: the bottles and jars used are made from recycled PET, the tubes and labels from bioplastic derived from sugar cane, and the boxes from FSC-certified paper.
Fusion Blend Oil
Marula, Copaiba, Shea, Sweet Orange and Babassu come together to create Fusion Blend Oil: a hair care blend that is added to the mask or conditioner from the Imagea line to intensify the nourishing and hydrating effects. It's designed to leave hair healthier and shinier.
Pure Resin
Pure Resin is a medium-hold, leave-on gel with a weightless texture for long-lasting styling and a complete professional ritual. Thanks to its feather-light alcohol-free formula, it does not weigh hair down and is even recommended for fine hair.
Supreme Shine
Supreme Shine is designed to be used in conjunction with all Imagea color services. It is a treatment with conditioning and smoothing properties, with a fluid consistency and dual use. It can be applied after rinsing off the color, so as to seal the hair, close the cuticles and maintain color vibrancy, whilst enhancing shine. Alternatively, it can be used as a conditioner for color maintenance on medium-fine hair.
Dusty Shade Toners
The formula has been developed to be as gentle as possible, with a high-performance color result. Free from ammonia, p-Phenylenediamine (PPD), Resorcinol, Parabens and fragrance, it contains Andean Quinoa Extract (from sustainable farming), which boosts shine and preserves color, while Pomegranate Extract (organic ingredient) boasts antioxidant properties owing to the presence of Vitamin C and polyphenols. The range of 27 gel shades now include three new shades: Dusty Purple, Dusty Blue and Dusty Rose.
More In The Know
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
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House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai