
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Hairdo is all about style at the speed of life. It’s hair that defines freedom and individuality. Hair with no commitment, unlimited style, day or night. The collection includes on-trend styles and colors that are easy to use and easy to style.

"Hairdo is all about style at the speed of life. It’s hair that defines freedom and individuality. Hair with no commitment, unlimited style, day or night. The collection includes on-trend styles and colors that are easy to use and easy to style."
What demographic does Hairdo best serve?
We are positioned to capture the millennial generation, which has become a force in fashion and beauty because of our products’ ability for clients to change their look without any commitment.
Which of Hairdo’s products generate the most buzz?
Select styles are made with Tru2Life heat-friendly synthetic fiber that can be heat-styled to completely change the texture. Straight fiber can be curled, and curled fiber can be straightened using irons with temperature controls set to 350° F or lower. Tru2Life fiber is light, soft and lustrous without being too shiny.
What education does Hairdo provide?
For everything you need to know about working with Hairdo extensions, HairUWear On The Road is a one-day hands-on workshop offered across the country. This educational seminar is designed for all experience levels and teaches how to use clip-in hair extensions to create everyday and special-occasion hairstyles, shade selection for both synthetic and human hair extensions, hands-on customization of hair extensions and the latest trends in extensions. Attendees are among the first to learn about new Hairdo hairpieces and hair extension products, plus ways to efficiently increase their service revenues by building your extension business. In addition, every product has a YouTube how-to video and step-by-step guidelines on its packaging.
What other resources does Hairdo provide?
HairUWear, Hairdo's parent company, provides salons and independent stylists with all the tools needed to add ready-to-wear hair services to their salon service menu. A dedicated HairUWear account representative can customize a program specifically for your business needs, taking into account the salon size, clientele and pricing range. In-studio training is also available. These customized events are tailored to the unique needs of your business.
Does Hairdo have any all-star brand ambassadors?
Based out of Gemini14 Salon in New York, pro stylist and Hairdo Brand Ambassador Kristina Barricelli works with celebrities and performing artists. As an ambassador, Kristina shares her step-by-step tips and reveals the industry’s secret tricks to get the look with Hairdo.
Phone: 888-748-9019
Facebook: HairdoUSA
Instagram: hairdousa
Products:
The collection includes clip-in hair extensions, ponytails, bangs, up-do wraps, a braided headband, fashion wigs and more.
Best sellers:
Invisible Extension, simple-to-use extensions that slip on like a headband using no clips or glue; Color Splash Pony, a wrap-around pony extension in shades of pink, purple, green or blue for dip-dyed color without the chemicals or commitment; Top of Head Hair Extension for clients with thinning hair or hair loss; Stylea- Do/Mini Do elasticized faux-hair wraps that create a formal updo or messy bun.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai