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SEARCHEva Scrivo and Vidal Sassoon partner to open a new flagship salon at 139 Fifth Avenue in New York City, blending precision haircutting, expert color, and world-class stylist education.
Eva Scrivo/Sassoon
Flagship Salon Model Delivers Precision Services and Elite Stylist Education to Elevate Outcomes for Clients and Professionals
In a bold move set to redefine the luxury salon experience, Eva ScrivoandVidal Sassoon join forces under one roof at 139 Fifth Avenue in New York City.
This inspired collaboration unites two iconic names in beauty, driven by a shared commitment to craftsmanship, innovation, and education. At a time when most salons function as loose collectives of independent stylists—varying in training, skill, and chairside manner—this partnership restores the heritage of premium salon culture, reintroducing discipline, elegance, and a unified philosophy.
Eva Scrivo Salons, led by award-winning author and master stylist Eva Scrivo, is renowned for its technical excellence, balayage expertise, transformative services, and holistic approach to hair, skin, and overall wellness. Vidal Sassoon, a global leader in precision haircutting and professional education, brings decades of expertise and training.
United by a shared commitment to craftsmanship and education, Eva Scrivo and Vidal Sassoon have created a client-focused salon culture rooted in today’s mastery of technique and tomorrow’s innovations. As a training ground for the next generation, aspiring stylists grow at every stage of their careers while upholding the highest standards for years to come.
Eva Scrivo/Sassoon
Bringing the Collaboration to Life: Leadership Insights
"I’ve always considered the Vidal Sassoon Academy the gold standard in our craft and an essential foundation for precision hair cutting," said Eva Scrivo. "Partnering with the brand that shaped so much of my career is both meaningful and symbolic. We’re committed to honoring Vidal’s legacy where tradition and transformation operate in tandem. In-house education has all but disappeared in today’s industry. We’re bringing it back and making it foundational to the salon experience."
Eva Scrivo is widely recognized for her expertise in both precision haircutting and advanced color techniques — especially balayage and corrective color. She’s known for her technical excellence combined with a strong focus on beauty that complements each client’s individuality.
Debbie Webster, CEO of Sassoon, added, "This is more than just a shared address—it’s a fusion of philosophies, craftsmanship, and creativity. We’re thrilled to collaborate with Eva Scrivo and her talented team in a space that honors our mutual dedication to excellence in hairdressing. Eva’s connection to Sassoon Education and her commitment to quality make this a natural and exciting evolution for both brands. Together, we are raising the bar for both clients and professionals."
"Our goal was to create a model salon environment for clients and staff, serving both at the highest level," said Arik Efros, CEO of Eva Scrivo Salons. "With 90 years of combined experience between the two brands, we’re excited to bring this vision to life and offer something truly exceptional to the industry."
Now Open for Appointments
The EVA SCRIVO X VIDAL SASOON, THE SALON, is now accepting appointments, delivering a full-service experience that blends precision cutting, expert color, refined styling, and professional makeup. Clients can expect results that reflect the signature standards of both brands, while salon professionals gain access to world-class training rooted in the gold standard of hairdressing education.
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