
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Eva Scrivo and Vidal Sassoon partner to open a new flagship salon at 139 Fifth Avenue in New York City, blending precision haircutting, expert color, and world-class stylist education.

Eva Scrivo/Sassoon
Flagship Salon Model Delivers Precision Services and Elite Stylist Education to Elevate Outcomes for Clients and Professionals
In a bold move set to redefine the luxury salon experience, Eva ScrivoandVidal Sassoon join forces under one roof at 139 Fifth Avenue in New York City.
This inspired collaboration unites two iconic names in beauty, driven by a shared commitment to craftsmanship, innovation, and education. At a time when most salons function as loose collectives of independent stylists—varying in training, skill, and chairside manner—this partnership restores the heritage of premium salon culture, reintroducing discipline, elegance, and a unified philosophy.
Eva Scrivo Salons, led by award-winning author and master stylist Eva Scrivo, is renowned for its technical excellence, balayage expertise, transformative services, and holistic approach to hair, skin, and overall wellness. Vidal Sassoon, a global leader in precision haircutting and professional education, brings decades of expertise and training.
United by a shared commitment to craftsmanship and education, Eva Scrivo and Vidal Sassoon have created a client-focused salon culture rooted in today’s mastery of technique and tomorrow’s innovations. As a training ground for the next generation, aspiring stylists grow at every stage of their careers while upholding the highest standards for years to come.

Eva Scrivo/Sassoon
Bringing the Collaboration to Life: Leadership Insights
"I’ve always considered the Vidal Sassoon Academy the gold standard in our craft and an essential foundation for precision hair cutting," said Eva Scrivo. "Partnering with the brand that shaped so much of my career is both meaningful and symbolic. We’re committed to honoring Vidal’s legacy where tradition and transformation operate in tandem. In-house education has all but disappeared in today’s industry. We’re bringing it back and making it foundational to the salon experience."

Eva Scrivo is widely recognized for her expertise in both precision haircutting and advanced color techniques — especially balayage and corrective color. She’s known for her technical excellence combined with a strong focus on beauty that complements each client’s individuality.
Debbie Webster, CEO of Sassoon, added, "This is more than just a shared address—it’s a fusion of philosophies, craftsmanship, and creativity. We’re thrilled to collaborate with Eva Scrivo and her talented team in a space that honors our mutual dedication to excellence in hairdressing. Eva’s connection to Sassoon Education and her commitment to quality make this a natural and exciting evolution for both brands. Together, we are raising the bar for both clients and professionals."
"Our goal was to create a model salon environment for clients and staff, serving both at the highest level," said Arik Efros, CEO of Eva Scrivo Salons. "With 90 years of combined experience between the two brands, we’re excited to bring this vision to life and offer something truly exceptional to the industry."
Now Open for Appointments
The EVA SCRIVO X VIDAL SASOON, THE SALON, is now accepting appointments, delivering a full-service experience that blends precision cutting, expert color, refined styling, and professional makeup. Clients can expect results that reflect the signature standards of both brands, while salon professionals gain access to world-class training rooted in the gold standard of hairdressing education.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.