MENU
SEARCHFarouk Systems announces its title sponsorship of Battle of the Strands, the world’s most extreme hair, makeup and wardrobe competition.
Farouk Systems announces its title sponsorship of Battle of the Strands, the world’s most extreme hair, makeup and wardrobe competition. On Oct. 6, 2014 at 5 p.m. PST, 16 winning salon teams from around the globe will converge in Las Vegas at the Mandalay Bay Resort and Casino's LIGHT Nightclub to compete in all areas of beauty, using breakthrough techniques and the hottest consumer trends.
“Battle of the Strands is going to open the door for more people to be attracted to the profession and to see that hairdressing is much more than the stereotype. It’s an art, it’s a science and it’s a business. This platform will introduce the public to the real hairdresser,” said Farouk Shami, Founder and Chairman of Farouk Systems.
“As a company of hairdressers, we are proud to support a program that provides professional and student hairstylists with an international platform to showcase their talents, skills and creative artistry to the public,“ said Lisa Marie Garcia, VP of Shows & Education at Farouk Systems.
This "Battle" is sure to push the boundaries of hair, makeup, nail art and fashion, as teams showcase the ultimate in creative coiffure. Kim Vo, international stylist icon and co-host, remarks, "These contestants are true artists who will be confronting the biggest beauty challenges of their lives. The teams are magnificent and I have no doubt that the audience will be astonished when they see the magic these teams are capable of creating."
"Battle of the Strands'" grand finale will be live streamed to 400 plus movie theaters nationwide, courtesy of Fathom Events' Digital Broadcast Network. Tickets will soon be available for purchase at www.FathomEvents.com. Additionally, this year's event will be filmed as the centerpiece for a four-part television series on the Discovery Fit and Health Network.
The no-holds-barred "Global Beauty Masters" (www.GlobalBeautyMasters.com) will offer viewers a sneak peek into what really goes on behind the salon cape and throughout the competition. It is set to air weekly on Tuesdays at 5pm EST beginning Dec. 2 (check local listings). Finance partner Sycamore Entertainment is behind "Battle" and its upcoming Discovery series. According to Sycamore CEO Ed Sylvan, "'Battle of The Strands' is an event we believe can explode into a worldwide brand, which is why we are happy to be financing the show."
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
