Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Fearing Big, Bad Technology
I have a confession to make: I'm 29 years old and until two months ago I feared Twitter.
by Melissa Hill
July 11, 20113 min to read
I know, as a member of Gen Y, I should have willingly run towards the warm embrace of this new technology. I did check it out, as I do most new web sites and tools. I like to at least have an idea what something is before I reject it. And I definitely rejected it then. It just seemed messy and confusing. When we started a Modern Twitter feed, I changed my tune.
I realized once I started using it that Twitter -- along with Facebook, MySpace and other social media sites -- are simply good for business, whether it's our magazine or your salon. If you are not using these free tools to reach out to your clients, you're missing out on great opportunities. MODERN editor Laurel Smoke and I were having a discussion about new technology recently, and she made a good point, likening it to a buffet with many choices. Your clients want to be talked to and communicated with in different ways. If you're limiting your methods of communication, you're losing out on valuable venues of talking to them -- and increasing your business and profits.
One of my recent Twitter connections was with Eric Moon, a stylist at M Coiffure salon and a TIGI educator. A couple of weeks ago, I noticed that he had posted two last-minute cancellations on his Twitter and Facebook accounts to see if anyone was interested in filling them. When I contacted him about how it worked out, he raved. "It was the first time I ever had done that and it was on a whim. Within 10 minutes, a client called and filled one of the spots." The second spot was also filled that day.
"I don't get many cancellations or openings, so they got jumped on pretty quickly. The response was phenomenal," he says. Facebook can also act as a passive referral system. "People are nosy, and if someone sees a friend became a fan your salon, they may want to check out your page too."
Moon is now working on setting up a Twitter account for the salon itself, with intention of tweeting about special salon products of the day, giving out discounts or prizes when people respond, and letting people know about openings for all the stylists.
One word of advice he has for owners and stylists venturing into Twitter: "Be careful how much you tweet, what you tweet and when you tweet. Clients don't want to hear about you drinking coffee or something. Make your tweets fun, interesting and spaced out enough that people look forward to hearing from you."
If you need some pointers on getting started, I'll be posting some helpful hints for next week's Wednesday Salon Success newsletter.
Links to check out:
Eric on Twitter
Eric on Facebook
Modern on Twitter
Modern on Facebook
Modern on MySpace
Melissa on Facebook
More In The Know
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
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House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
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The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
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Salon Today 2026 Technology Guide
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The Davines Edit reflects the brand’s passion for people and planet.
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RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
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ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Sponsored by BeautyWorld Dubai