
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The FEKKAI FIVE campaign is a new initiative that brings together five influential and accomplished hairstylists in the industry handpicked by FEKKAI's Founder Frédéric Fekkai.

The FEKKAI FIVE (L to R): Front: Lona Vigi, Jenny Cho, and Marissa Marino; Back: Graham Nation, Frédéric Fekkai, and Marty Harper.
Photo: FEKKAI
FEKKAI announced the launch of its first-ever professional ambassador program: The FEKKAI FIVE Collective. This collective brings together five of the most influential hairstylists to celebrate the brand's 35th anniversary. Founded by Frédéric Fekkai in 1989, FEKKAI is known for its haircare with French flair and cult-favorite product collection. The FEKKAI FIVE campaign is a new initiative that brings together five influential and accomplished hairstylists in the industry handpicked by Frédéric himself: Jenny Cho, Marissa Marino, Lona Vigi, Graham Nation, and Marty Harper.
"The FEKKAI FIVE collaboration is a celebration of beauty in all its forms, a testament to the transformative power of hairstyling to an overall look and the confidence it portrays."
— Frédéric Fekkai, Founder
Each stylist represents their own individual mastery and brings a unique style and artistic background to the collective. Frédéric's iconic transformative vision aligns perfectly with the diverse talents of the FEKKAI FIVE stylists.
Jenny Cho: Versatile stylist with exceptional creativity, keen eye for detail, and a mix of young Hollywood and classic Hollywood influence. Known for her unique, organic approach to hairstyling and cutting. Cho began her career with Vidal Sassoon in the Academy, and then as an instructor, and has blossomed into an innovative, highly regarded stylist amongst A-listers & beyond. Clients include Jennifer Lawrence, Scarlett Johansson, and Kristen Wiig. Cho is based in Los Angeles.
Marissa Marino: Approaches cutting and coloring with an understated cool, trend-setting style and effortless elegance. Known to specialize in looks that compliment her celebrity clients’ styles, on and off the red carpet. Marino began as an assistant for Ken Paves and has grown into one of the most sought-after stylists in the industry. Clients include Selena Gomez, Renee Rapp, and Ellen Pompeo. Marino is based in Los Angeles.
Graham Nation: The 'cool girl’ hair whisperer, is the go-to for young Hollywood and up-and-coming A-listers. Known for his versatile and edgy styles, he celebrates the freedom of expression that hairstyling brings, and is known to lead haircutting and styling classes. Aveda and Ken Paves-trained, Nation has become a name that makes waves in the industry. Clients include Alix Earle, Emma Chamberlain, and Venus Williams. Nation is based in Los Angeles.
Lona Vigi: Known for elevated sophistication and palpable passion, she is the master of perfectly undone and textured styling. Works with high-profile Hollywood clientele and has contributed to major publications, campaigns for renowned brands and styling for film and television. Her creative career began in photography, and with her one-of-a-kind creative eye, her shift to hairstyling was natural and effortless. Clients include Reese Witherspoon, Nicole Kidman, and Drew Barrymore. Vigi is based in New York and Los Angeles.
Marty Harper: Renowned for his work on various editorial brand campaigns and multifaceted approach to styling, he is celebrated for his engaging and dynamic approach to hair creativity. His signature style features a blend of shine, structure, and textures and is always refined with notions of modernity. Clients include Halsey, Emma Chamberlain, Zendaya, and Sara Sampaio. Harper is based in New York and Los Angeles.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai