FUEL, "the company for True Stylists," appoints David Genes General Manager, Sales and Education.

In the newly created position, Genes will be responsible for implementing the company’s plans for distribution across the United States and Canada. He will report to Bryan Batstone, FUEL CEO.

Genes has spent the last 15 years in the professional salon industry growing brands and most recently was the VP of sales at ColorProof. He will relocate from California to Ohio, where FUEL is headquartered.

“David's impeccable reputation, in line with his experience of preparing solid sales strategies for high performing brands will be extremely beneficial to FUEL as we prepare our growth plan,” says Batstone.

“I’m extremely excited about FUEL's approach of building a community within the professional salon industry,” says Genes. “Independent distributors need partners who care about their business’ success and focus on the well being of their customers. We have a strong Fuel team in place and I know we’ll be able to deliver on this promise.”

For more information, go to www.fuelhair.com