
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Take a look at the all new IQ Lite Max hair dryer, filled with smart tech and features, from GA.MA Italy Professional.

Courtesy of GA.MA
GA.MA Professional, the global hair tool leader, is underscoring its position as an innovator in the professional hairstyling industry with the exciting launch of the IQ Lite Max hair dryer.

Courtesy of GA.MA
This new dryer is not only a masterpiece of beautiful Italian design, but also of ergonomic and technological excellence. With its sleek, contoured shape that molds seamlessly into a stylist's hand, and a pistol grip-inspired design, it offers unparalleled comfort and balance. This grants precise control over the dryer for an exceptional styling experience. It’s time to bring Italian style and excellence to your salon.
The IQ Lite Max reigns as the best in style, class and functionality with a lightweight design (under 1 lb.) that’s built to last. GA.MA Italy Professional engines are engineered for longevity, making them perfect for prolonged, continuous use. With its 32mm MAX Digital Power Motor, the dryer generates more pressure and airflow, ensuring efficient and powerful drying every time. The dryer also features e-system C technology, an indicator light at the back of the handle that alerts users when filters need replacement or cleaning. This smart technology allows the dryer to detect unsuitable conditions of use, preventing interruptions and extending the hairdryer's lifespan.

Courtesy of GA.MA
Among its impressive features, the IQ Lite Max boasts GA.MA Professional’s patented Venturi Turbo technology. This ingenious feature multiplies airflow without consuming extra energy through a suction effect, significantly reducing drying times for clients. Equipped with 2 speeds, 3 temperatures, and a cool shot function, it offers a tailored airflow and temperature control for diverse styling needs. The IQ Lite Max also emits active oxygen, acting as a powerful antibacterial to protect and fortify the scalp, ensuring maximum hair health. It also facilitates superior color fixation, ensuring lasting vibrancy with a unique COLOR LOCK effect. This dryer truly does it all.
Other key features include:
External Microperforated Filter: Designed to stop even dirt particles from entering the dryer and reaching the hair. Visible and easy to remove to facilitate routine cleaning.
Professional Mesh Filter: Specially created to trap even the smallest environmental particles. Protects hair from dirt and ensures a longer motor lifespan. Includes 3 additional filters.
Hanging Hook
Professional 3m Cord
Air Flow: 75 (m³/h)
Power: 1600W
The IQ Lite Max comes in both Black and Red versions, and comes with two professional nozzles: a Wide Nozzle essential for drying long or thick hair by concentrating the airflow to help dry and smooth hair fast, and a Narrow Nozzle perfect for blow-drying frizzy hair, leaving it silky-smooth with a glossy, longer-lasting finish. Also included is a Deep Diffuser that infuses warm air over large areas, eliminating frizz and defining curls.

Courtesy of GA.MA
GA.MA Professional continues to raise the standards of conventional hairdryers with its IQ philosophy. Experience the difference with the IQ Max Lite and take your styling to new heights with the smartest dryer on the market.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai