Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
GAMA Professional's New iQ Perfetto Hair Dryer
The iQ Perfetto features state-of-the-art Oxy Active Technology that provides antibacterial benefits and seals the hair cuticles, keeping color treated hair looking fresh for longer.
by Staff
July 1, 2020
1 min to read
Founded over 50 years ago in Bologna, Italy, GAMA Professionalis known for the innovative technology used in their hair and beauty care products. Having launched a consumer hair straightener in 1969, GAMA's products fulfill the needs of consumers and salon professionals, from hair straighteners and dryers to curling irons, trimmers and more.
NEW from GAMA, the iQ Perfetto is an extremely light hair dryer, equipped with an intelligent brushless motor, allowing the hair to dry 30% faster than many dryers on the market. The iQ Perfetto features state-of-the-art Oxy Active Technology that provides antibacterial benefits and seals the hair cuticles, keeping color treated hair looking fresh for longer. This dryer also emits negative ions to neutralize frizz and promote hair regeneration. With three speeds and three temperatures.
Retail price: $399.95.
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Sponsored by BeautyWorld Dubai