Thomas Gebhart, formerly of Eurasia Concepts dba Bio Ionic / Agave Healing Oil, has joined California-based Luxury Brands LLC dba FHI Heat as its newly appointed Chief Operating Officer.

Responsible for all divisional operations for the manufacturer of multiple brands of personal hair care tools and products, Gebhart brings nearly two decades of expertise in the beauty industry to the company. His role as COO will be to drive the strategy and development of all brand initiatives including new product development, global sales and distribution, and marketing strategy for Luxury Brands LLC.

Prior to his time with Eurasia Concepts, Gebhart served as SVP and General Manager of Belson, a subsidiary of Helen of Troy, leading the company's Professional Personal Care division. From 2001 to 2007, he served as the VP of Merchandising of Sally Beauty Company, where he was recruited from BeautyFirst, a chain group of beauty supply and beauty salons with more than 100 doors, working as their Director of Merchandising.

"I joined FHI Heat as I wanted greatly to contribute to its global repositioning in both the professional and luxury beauty space. FHI Heat has always had the reputation of being a top tier hair tool company within the professional marketplace, and with the right added focus on state-of-the-art technology, social media outreach, and the knowledge of what our stylist really needs in order to facilitate their business, we will build tools that will undoubtedly take this company to the next level." – Thomas Gebhart, COO, Luxury Brands LLC dba FHI Heat

"I'm very excited that Tom has joined the FHI team. He comes with years of experience and maturity in the beauty industry, and I believe he will be a huge asset for the growth and expansion of our company." - Michael Dodo, President and CEO, Luxury Brands LLC dba FHI Heat

 FHIBrands.com