
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The brush is designed to clarify and remove buildup, boost circulation and balance scalp.

Clear your head and improve scalp health with ColorProof's new Scalp Cleansing Brush.
Environmental impurities and product buildup can clog follicles, contributing to dull, lifeless hair and even premature hair loss. With proper care of the scalp and hair follicles, hair can emerge stronger, fuller and healthier. This ergonomic brush features long, flexible bristles to exfoliate, stimulate circulation and deeply cleanse the scalp, allowing hair to flourish.
ColorProof says the target market for this product is customers who are seeking to deeply cleanse and detoxify the scalp, to stimulate the scalp to kick start healthy hair growth and those looking for a therapeutic massage experience.
Benefits:
Clarifies and removes buildup and impurities
Stimulates, boosts circulation and balances scalp
Optimizes hair health, growth and shine
Brush Features
For all hair types and lengths
Comfortable knob-style handle and ergonomic shape
Extra-long, flexible bristles designed to reach between strands and break up debris
Durable plastic shell with rope for convenient storage
To use:
Distribute shampoo or conditioner through wet hair with hands. Use the brush to massage applying medium pressure. Rinse. For best results, use every time you wash your hair.
FAQs:
How often should I use the Scalp Cleansing Brush?
We recommend using the Scalp Cleansing Brush every time you wash.
How much pressure do I apply when using my Scalp Cleansing Brush?
The amount of pressure depends on personal comfort. Begin by applying a mild amount of pressure, enough to where the bristles are in full contact with your scalp. Use in a circular motion to stimulate the scalp. Increase pressure as desired.
Will my Scalp Cleansing Brush pull out my hair?
No. If used correctly, the Scalp Cleansing Brush should not pull out your hair. The long, soft, flexible bristles are designed to avoid tangling and pulling even long hair while massaging the scalp.
How do I clean my scalp brush and how often?
After each use, rinse the brush and wipe it down, removing any residue from hair products. Allow brush to air-dry between uses.
Can I use my Scalp Cleansing Brush with other products other than shampoos?
Yes. You can use it with conditioners and masques as well as other treatment products.
Can I use my Scalp Cleansing Brush on dry hair?
This brush is designed for use on wet hair, however, it can also be used on dry hair if desired. If used on dry hair, make sure to move gently and fluidly.
How is the Scalp Cleansing Brush different from the BioRepair-8 Scalp Exfoliating Brush?
Both brushes are designed to deeply cleanse and increase circulation of the scalp. The BioRepair-8 Scalp Exfoliating Brush features thin, firm bristles to deeply cleanse and unplug the hair follicle to promote hair growth. The Scalp Cleansing Brush features longer, more flexible bristles ideal for all hair types to cleanse between strands and gently remove debris.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai