
America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Evolve gives salons a way to serve the women in your community who want longer hair or who suffer from hair loss or thinning hair by providing products that don’t cause damage and are quick and simple to apply.

Evolve
Our first mission is to provide women with fine, thinning hair and hair loss wearable solutions in the most natural and non-damaging way possible without the use of glues, chemicals or adhesives and to provide products that fulfill both hair needs and fashion wants, with limitless wearable possibilities.
Evolve’s second mission is to share this opportunity with salons and to provide them with education and marketing tools to capitalize financially on this growing market and new service that can jumpstart revenue and enhance the technical and artistic skills for salons and stylists. We are committed to the professionalism of the full-service salon and will only refer clients to Evolve Certified Salons.
When and why did Evolve get involved in extensions and enhancements?
We want women to experience a new sense of self-esteem and experience the joy of feeling beautiful. Evolve gives salons a new way to serve the women in your community who want longer hair or who suffer from hair loss or thinning hair by providing products that don’t cause damage and are quick and simple to apply.
What demographic does Evolve best serve?
Since January of 2011, 10,000 people a day are turning 65. This trend will continue for the next 19 years. For the first time ever, the largest segment of the population is older than 40. More than 40 million women in the U.S. report having hair loss, and 80 percent of women will have noticeable hair loss by the time they reach age 60. Fifty percent of women experience female-pattern hair loss by the age of 50. These statistics don’t take into account the women who are born with the thin, fine hair gene. There are many factors such as medical, diet, stress and genetics that afflict women of all ages. Hair loss is not limited or defined by age or race.
What education does Evolve provide?
We offer a three-day extensive training program to instruct qualified stylists in the art and science of the Evolve system. The first two days, Evolve educators provide hands-on training in how to fit and install the Evolve Volumizer, Extensions+ and Lollipops, as well as the E-5 haircutting system and styling techniques. The Evolve E-5 haircutting system inspires and challenges even the most experienced hairdresser’s true artistry of technical cutting and styling skills and yet can be a great foundation system for every level of hairdresser. On the third day, we focus on the process of building a successful Evolve business.
We also offer all of these resources and more on our Evolve Certified Stylist’s web portal, which provides educational videos, marketing and advertising material, and online product ordering.
How does Evolve inspire salon professionals?
By helping them increase their profits and income while transforming women’s lives. Evolve-certified stylists and salons are rewarded both financially and emotionally.
Advanced Academy: National education calendar is available at evolvinghair.com and modernsalon.com.
Social Media:Facebook, Twitter, Instagram, Pinterest
Hotline: 866-779-2880

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.