The new Platinum flatiron byghd is designed to encourage hair health, strength and shine.

“The new ghd platinum combines the most advanced heat technology with a cutting-edge, new design for a truly revolutionary styling experience,” said Francesca Raminella, president of ghd USA. “Thanks to this revolutionary tool women don’t need to compromise anymore; they can have gorgeous styles and healthier hair.”

Top features of the Platinum iron include:

• Heat styling up to 365°F to reduce breakage and damage

• Even heat through ghd's tri-zone technology and six sensors; this is safer for color-treated hair

• Wishbone hinge keeps plates aligned to give stylist complete control avoid hair slipping out

• Precision floating plates reduce snags

• Aerogel insulation keeps styler cool to the touch

• Universal voltage allows for international styling without fear of destroying the tool

• Sleep mode switches iron off after 30 minutes without use

• Two-year warranty

“ghd Platinum has changed the way I style hair,” says celebrity hairstylist and ghd Brand Ambassador David Babaii. “Since I’ve been using this tools on my celebrity clients, I’ve noticed that their hair has become healthier, the results are shinier and the color stays truer longer. I love that with ghd Platinum I can give my clients everything from the from a super sleek straight style to messy boho waves and not have to worry about compromising the health of their hair. This tool is truly a game changer and a must-have for everyone”