Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
ghd Platinum Flatiron
The new Platinum flatiron by ghd is designed to encourage hair health, strength and shine.“The new ghd platinum combines the most advanced heat technology with a cutting-edge, new design for a truly revolutionary styling experience,” ...
Lauren Quick・Contributor
2 min to read
The new Platinum flatiron byghd is designed to encourage hair health, strength and shine.
“The new ghd platinum combines the most advanced heat technology with a cutting-edge, new design for a truly revolutionary styling experience,” said Francesca Raminella, president of ghd USA. “Thanks to this revolutionary tool women don’t need to compromise anymore; they can have gorgeous styles and healthier hair.”
Top features of the Platinum iron include:
Heat styling up to 365°F to reduce breakage and damage
Even heat through ghd's tri-zone technology and six sensors; this is safer for color-treated hair
Wishbone hinge keeps plates aligned to give stylist complete control avoid hair slipping out
Precision floating plates reduce snags
Aerogel insulation keeps styler cool to the touch
Universal voltage allows for international styling without fear of destroying the tool
Sleep mode switches iron off after 30 minutes without use
Two-year warranty
“ghd Platinum has changed the way I style hair,” says celebrity hairstylist and ghd Brand Ambassador David Babaii. “Since I’ve been using this tools on my celebrity clients, I’ve noticed that their hair has become healthier, the results are shinier and the color stays truer longer. I love that with ghd Platinum I can give my clients everything from the from a super sleek straight style to messy boho waves and not have to worry about compromising the health of their hair. This tool is truly a game changer and a must-have for everyone”
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Sponsored by BeautyWorld Dubai