
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The global beauty devices market is expected to reach USD 107.2 billion by 2024. The factors, according to the report, contributing to the growth of the market include the rise in skin disorders, increasing rate of hormonal imbalance cases, an aging population, and growing awareness for beauty devices.

According to a release from Vynzresearch.com, The global beauty devices market was valued at USD 39.1 billion in 2018 and is expected to reach USD 107.2 billion by 2024.
The release goes onto say:
The U.S. beauty devices market is driven by the factors such as technological advancements, adoption of at-home LED therapy devices and acne treatment devices. Additionally, the increasing prevalence of skin conditions, the increasing rate of hormonal imbalance cases and aging population also support the growth of the market in the country.
The U.S. per capita is among the highest in the world, which illustrates high affordability of premium devices in the country. Aging population also leads to the considerable growth in the demand for beauty care devices in the country. For instance, as per the U.S. Census Bureau’s 2017 National Population Projections, all baby boomers will be older than age 65 by 2030 in the U.S. This will expand the size of the older population so that 1 in every 5 residents will be of retirement age.
Among different types of devices, hair removal devices hold the largest share in the U.S. beauty devices market due to the availability of a wide range of hair removal devices, such as trimmers, clippers, epilators, and shavers. The demand for light/led therapy and photo rejuvenation devices is also anticipated to increase significantly in the coming years due to the technological advancements and miniaturization of these devices.
Spas and salons are the largest end users of beauty devices in the U.S. and its demand of these devices is anticipated to remain the largest in the coming years also, as these has been an increase in the number of spas and salons in the country. The fastest growing demand for these devices is witnessed among at home users in the U.S., primarily due to the development of hand-held devices and aging population
Different industry players are investing to develop their current portfolio and penetrate to the at home consumer base. Also, different players are collaborating and partnering with each other to utilize the technology and resources of each other to provide better products to larger consumer bases. This is one of the key trends witnessed in the U.S. beauty devices industry.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai