In response to the trend in glow-in-the-dark hair colors, PRAVANA offers colorists their VIVIDS NEONS for a "how glows it?" finish and the aftercare products to keep those colors glowing strong.
PRAVANA VIVIDS NEONS are semi-permanent, direct dyes and for NEONS to be their most vibrant, the hair must be pre-lightened to the recommended level prior to application, ideally a level 10 for best results. VIVIDS Color Protect aftercare line is a sulfate-free shampoo, conditioner and Sealing Spray to help keep these colors vibrant. The products contain lightweight sunscreens to help protect strands from the damaging and fading effects of the sun.