
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Grande Cosmetics pledges support to assist with the COVID-19 crisis by raising money for non-profit organization, Feeding America.

Through April, Grande Cosmetics will donate up to $50,000 to subsidize access to food for those most in need during this unprecedented time.
The brand will offer 15% off and 15% off all order revenue donated to Feeding America for purchases made at www.grandecosmetics.com - no coupon code necessary.
Initially, the campaign was slated to run until end of March and, in just over a week and half, it has raised over $30,000. After witnessing the outpouring of support and positivity garnered, Alicia
Grande, founder and CEO of Grande Cosmetics, has made the decision to extend the campaign through April.
“Americans are facing hardship across all walks of life, including our friends and family, and in these critical times it is so important that we band together to offer support for those in need. I am passionate about doing all that I can to help,” remarks Grande. “Feeding America is doing wonderful work to ensure food security. Every $1 donated is equivalent to 10 meals to families in need – let’s help feed America together.”
With the CDC and World Health Organization advising the public to remain home in an effort to mitigate the spread of the Coronavirus, many Americans are experiencing difficulty finding reliable sources of nutrition. The increase in demand for long-term food supplies have left many grocery store shelves empty and many school districts across the United States indefinitely shuttered, leaving many children who depend on school services for healthy nutrition without daily meals.
About Feeding America:
The Feeding America network of food banks continues to provide food to those struggling with hunger across the country. During this critical time, their efforts will focus on supporting those who no longer have access to school meals, expanding emergency food box distribution, and supplementing pantries to minimize large gatherings.
For more information about Feeding America’s response to the COVID-19 crisis, please visit
www.feedingamerica.org.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai