Great Lengths Introduces The GL Collective: A New Era of Hair Expertise
Celebrity hairstylist Marc Mena and renowned Nine Zero One Salon Owners, Nikki Lee and Riawna Capri are announced as Pro Brand Ambassadors for extension brand Great Lengths.
by Staff
April 10, 2025
3 min to read
Great Lengths, the global leader in ethically sourced salon exclusive hair extensions, and the only B-corp certified hair extension brand, proudly announces The GL Collective, a curated network of top industry experts who bring Great Lengths to life across every facet of professional styling.
To kick off this initiative, Great Lengths is proud to welcome celebrity hairstylist Marc Mena and Nine Zero One Salon founders Nikki Lee and Riawna Capri as official partners. Both have been longtime advocates of Great Lengths, using the brand’s extensions to create some of the most talked-about hair transformations in Hollywood and beyond. Now, as part of The GL Collective, they will bring their expertise to a new level, cementing Great Lengths’ position as the ultimate choice for professional extensions, from red carpets to the salon chair.
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Marc Mena
courtesy of Great Lengths
Marc Mena: Great Lengths Brand Ambassador
Marc Mena is a visionary stylist whose trendsetting work with Hollywood’s elite, both on set and the red carpet, has redefined the world of hair artistry. Known for his unparalleled expertise in hair extensions, Mena’s collaborations with A-list stars like Madelyn Cline, Ariana Greenblatt, and Lily Gladstone have solidified his position as a go-to artist in high-fashion beauty.
As an official brand ambassador for Great Lengths, Mena will bring his exceptional talent and deep understanding of luxury hair extensions to the forefront, showcasing their versatility and premium quality, in both editorial and red-carpet styling. His artistry has not only graced the screens of numerous television shows, top fashion publications, and Oscar-nominated films, but has also left an indelible mark on the beauty industry, cementing his reputation as one of the most influential and respected figures in the field.
"Great Lengths has always been my go-to for creating seamless, natural-looking extensions that elevate my clients’ styles. The quality is unmatched, and I’m excited to officially be part of this collective to showcase what’s possible," says Mena.
Nikki Lee & Riawna Capri
courtesy of Great Lengths
Nikki Lee and Riawna Capri: Excellence in Service and Community Engagement
Los Angeles-based Nine Zero One Salon is synonymous with trendsetting styles and a luxurious client experience. Co-founders Nikki Lee and Riawna Capri have cultivated a space where clients feel their best, offering services that set industry standards.
Great Lengths’ partnership with the founders will further cement the brand’s salon presence, ensuring that clients receive expert application and styling from some of the best in the industry. The salon has already created head-turning looks for stars like Selena Gomez using Great Lengths extensions.
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"We’ve been using Great Lengths extensions for years because they allow us to create the most natural, beautiful results for our clients," said Lee and Capri. "This partnership is a natural fit, and we’re excited to continue showcasing the artistry and versatility of Great Lengths—both in the salon and beyond."
Beyond their exceptional salon services, Lee and Capri founded the BeYOUtiful Foundation, a non-profit organization dedicated to providing hope, resources and a path to feeling beautiful for women of all ages defying the odds against cancer. The foundation offers programs such as BeYOUtiful Day, BeYOUtiful Hair, and BeYOUtiful Meals, aiming to support and empower women throughout their cancer journey.
A Collective of Experts, A New Era for Great Lengths
By bringing together top-tier hairstylists and industry-leading salons, The GL Collective is building a movement that celebrates the craft of extensions while ensuring that stylists have access to the best tools, techniques and education in the industry. By uniting experts across both the salon and editorial worlds, Great Lengths is creating a dynamic ecosystem where hairdressers can learn, grow, and push creative boundaries.
Learn more about Great Lengths Extension certification at greatlengths.com.
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