
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Celebrity hairstylist Marc Mena and renowned Nine Zero One Salon Owners, Nikki Lee and Riawna Capri are announced as Pro Brand Ambassadors for extension brand Great Lengths.

Great Lengths, the global leader in ethically sourced salon exclusive hair extensions, and the only B-corp certified hair extension brand, proudly announces The GL Collective, a curated network of top industry experts who bring Great Lengths to life across every facet of professional styling.
To kick off this initiative, Great Lengths is proud to welcome celebrity hairstylist Marc Mena and Nine Zero One Salon founders Nikki Lee and Riawna Capri as official partners. Both have been longtime advocates of Great Lengths, using the brand’s extensions to create some of the most talked-about hair transformations in Hollywood and beyond. Now, as part of The GL Collective, they will bring their expertise to a new level, cementing Great Lengths’ position as the ultimate choice for professional extensions, from red carpets to the salon chair.

Marc Mena
courtesy of Great Lengths
Marc Mena is a visionary stylist whose trendsetting work with Hollywood’s elite, both on set and the red carpet, has redefined the world of hair artistry. Known for his unparalleled expertise in hair extensions, Mena’s collaborations with A-list stars like Madelyn Cline, Ariana Greenblatt, and Lily Gladstone have solidified his position as a go-to artist in high-fashion beauty.
As an official brand ambassador for Great Lengths, Mena will bring his exceptional talent and deep understanding of luxury hair extensions to the forefront, showcasing their versatility and premium quality, in both editorial and red-carpet styling. His artistry has not only graced the screens of numerous television shows, top fashion publications, and Oscar-nominated films, but has also left an indelible mark on the beauty industry, cementing his reputation as one of the most influential and respected figures in the field.
"Great Lengths has always been my go-to for creating seamless, natural-looking extensions that elevate my clients’ styles. The quality is unmatched, and I’m excited to officially be part of this collective to showcase what’s possible," says Mena.

Nikki Lee & Riawna Capri
courtesy of Great Lengths
Los Angeles-based Nine Zero One Salon is synonymous with trendsetting styles and a luxurious client experience. Co-founders Nikki Lee and Riawna Capri have cultivated a space where clients feel their best, offering services that set industry standards.
Great Lengths’ partnership with the founders will further cement the brand’s salon presence, ensuring that clients receive expert application and styling from some of the best in the industry. The salon has already created head-turning looks for stars like Selena Gomez using Great Lengths extensions.
"We’ve been using Great Lengths extensions for years because they allow us to create the most natural, beautiful results for our clients," said Lee and Capri. "This partnership is a natural fit, and we’re excited to continue showcasing the artistry and versatility of Great Lengths—both in the salon and beyond."
Beyond their exceptional salon services, Lee and Capri founded the BeYOUtiful Foundation, a non-profit organization dedicated to providing hope, resources and a path to feeling beautiful for women of all ages defying the odds against cancer. The foundation offers programs such as BeYOUtiful Day, BeYOUtiful Hair, and BeYOUtiful Meals, aiming to support and empower women throughout their cancer journey.
By bringing together top-tier hairstylists and industry-leading salons, The GL Collective is building a movement that celebrates the craft of extensions while ensuring that stylists have access to the best tools, techniques and education in the industry. By uniting experts across both the salon and editorial worlds, Great Lengths is creating a dynamic ecosystem where hairdressers can learn, grow, and push creative boundaries.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai