
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Shirley Raines is honored for bringing dignity through beauty and grooming to people living on the streets of LA.

Salon professional Shirley Raines, who lists herself @beauty2thestreetz as offering "makeup, hygiene & essential services for the homeless of Skidrow, CA," was named CNN Hero of the Year for 2021. Online voters chose Raines over nine other finalists. The award was presented on Sunday, December 12, by hosts Anderson Cooper and Kelly Ripa on the CNN special.
As she received the honor, an emotional Raines thanked her late son and other children for inspiring her dedication to this work.
"This surely hasn't been easy," she said at the microphone. "I stand before you a very broken woman. I am a mother without a son, and there are a lot of people in the streets without a mother. And I feel like it's a fair exchange."
Through her non-profit Beauty 2 the Streetz, Raines has brought beauty services to Skid Row for the past six years. She and her team of volunteers also provide thousands of people living there with food and clothing. Each week they turn part of Skid Row into an outdoor beauty salon. Through anything from a haircut, makeup service or facial to a meal or just a hug, Raines says she aims to make the homeless feel human. Especially during the pandemic, she knows that human touch is important.
The CNN honor comes with $100,000 to continue or expand her work. As a top 10 finalist, Raines receives an additional $10,000 cash award.
After the death of her young son, Demetrius, to deal with the pain of loss Raines joined a church group that delivered food to Skid Row. There, she found a community of other broken people, and she felt she could help even more. That's when she formed Beauty 2 the Streetz, first with just her children. As she began posting to social media and livestreaming events, word of the organization spread and licensed cosmetologists joined in. Throughout the pandemic, they found ways to continue the work.
"My sun didn't come out for 30 years," Raines told CNN. "It was 30 years' worth of tomorrows before I even saw the break of day. I would be lying if I said I was always completely happy from doing this. It didn't take away the pain of my son dying. But I've certainly gotten better. I can say his name now. He is the reason I do what I do."
Through January 3, 2022, all donations up to $50,000 to Raines's cause through CNNHeroes.com will be matched by Subaru.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.