
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
In 2022, the brand may be coming to a city near you. Here's a Q&A with more information about the non-surgical hair replacement systems.


Hairskeen (HSK), a Cosmecare USA brand specializing in non-surgical hair replacement solutions for men, is bringing two-day, comprehensive technical training classes to cities across the U.S. to instruct hair pros in how to apply the Hairskeen system—how to fix, remove, and maintain it. Certified Hairskeen educators Victor Hugo Lopez and Celso Enrique Rivera also provide strategies for talking to male clients about hair replacement solutions, and they demonstrate cutting and styling techniques to finish the service after the application.
The brand's high quality, non-surgical hair replacement systems are manufactured in France. We sat down with Lopez and Rivera to learn more about Hairskeen.
MODERN: What makes Hairskeen stand out in this market?
LOPEZ and RIVERA: So many reasons! Hairskeen is doing so well because the whole experience is streamlined. As a technician, you have everything you need from application to removal. Also, the hairline technology and ventilation are unique. You have a broad range of options with one system, and we support Hairskeen through a call center and Facebook groups. And there's more:
Education is delivered directly to the hairstylist and barber, breaking down what can be a complex process with an easy, step-by-step approach.
With this system, you can give your guests the very latest in style trends.
Technical support is always available to help make you understand how to achieve a great outcome every time.

MODERN: Why do men choose your hair replacement systems?
LOPEZ and RIVERA: The hair looks natural and accommodates color services with precision. A selection of bases and adhesives gives salon clients a broad range of looks for every lifestyle. Also, clients have confidence in the outcome because their Hairskeen stylists and barbers are certified, which not only ensures excellence but increases the technician's artistry because of their new skill set. The hair pros create super-undetectable, full and dense hair with the client's chosen cut and style. Who doesn't want a sharp haircut that matches their personality?
MODERN: What is the average age of your clients, and how do they come to the decision to use a hair replacement system?
LOPEZ and RIVERA: Our clients range from 22 to 60! It's interesting how much men are evolving. At every age, today they look the way they want without fear of what people might say. While they may have anxiety about any big change or have some fear of being judged, we teach technicians how to reassure the client, de-dramatize the change, and explain why this new look will make them feel better.
MODERN: What is your favorite part of the classes?
LOPEZ: It's rewarding for me to experience each attendee's reaction to the miracle that happens in front of them. They see how amazing it is. I know that with every stylist or barber we certify, we strengthen this part of the beauty industry. With our training as a foundation, they go on to practice and perfect the craft.
RIVERA: I love the whole process of the class. When the models see themselves with hair for the first time after many years of hair loss or thinning, it gets very emotional! It's a breakthrough for them—a life changing event not only for the models but for the stylists as well. It's very powerful for all of us in the room.
MODERN: Do you use the HSK system yourself?
LOPEZ: I've been using a Hairskeen system for three years now, and it's been the best thing I've ever done. It's not much of a time commitment; I get a cut and style in about the amount of time I used to get a cut and shave. This solution has made me more confident to do things I would have never dared doing before. It's true what they say—that if you look good, you feel good.
CELSO: Being a customer is how I discovered HSK. My personal and professional life improved so much that I decided to become involved with the brand so I could offer this service to everyone who wants to have hair again. I feel blessed to have a product like HSK that meets my high expectations and gives me hair that looks like it's growing from my scalp! Simply gorgeous!
"Become an expert against baldness and help your clients suffering from hair loss!"
January 23-24, San Diego
February 27-28, Miami
March 27-28, Dallas
April 24-25, New Orleans
May 15-16, Miami (Spanish)
May 22-23, Denver
June 19-20, Minneapolis
July 17-18, Seattle
August 21-22, Charlotte
September 11-12, San Diego (Spanish)
September 25-26, NYC
October 23-24, Atlanta
November 13-14, Las Vegas
December 4-5, Tampa

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai