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SEARCHAccording to research from the University of Minnesota, different scents can trigger a range of emotions. Before you invest in essential oils for aromatherapy, it’s important to understand how specific scents can impact how your clients feel. For example: Lavender oil tends to be relaxing and
According to research from the University of Minnesota, different scents can trigger a range of emotions. Before you invest in essential oils for aromatherapy, it’s important to understand how specific scents can impact how your clients feel. For example:
Lavender oil tends to be relaxing and can be effective in reducing mild to moderate anxiety. It also has been used to help people sleep.
Peppermint is a stimulant for many people and has been used to treat fatigue.
Rosemary is a stimulant shown to improve mental clarity.
Citrus oils, such as mandarin and sweet orange, have an uplifting effect on many people.
Considering the power of scent, an empowering line of perfumes could be a great confidence booster for your clients (and retail booster for your business). The “I am” collection of perfumes by Danica Aromatics is meant to inspire women to embrace their inner beauty. With scents such as “I am Wild,” “I am Real,” “I am Me” and “I am Good,” it’s an easy way to make a statement through scent. The line offers 11 different scents in a 1.7-ounce glass bottle or as a travel roll-on container. For more information, visit www.iamdanica.com.
Another scent-inspired line worth looking into is Aveda’s Chakra Balancing Mists. These yoga-minded formulas are meant to inspire healing, balance and well-being through fragrance.
Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.
In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.
Premiere Anaheim announces SalonCentric, a leading distributor of salon professional products, as its newest education and show pass sales partner, marking SalonCentric's first-ever presence at the Anaheim show.
Two of our favorite looks from the LACMA Gala were elegant, timeless takes worn by actresses Nicole Kidman and Anya Taylor-Joy.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
