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Helen of Troy Aquires Belson

Helen of Troy Limited recently announced the acquisition of Belson Products, the professional salon division of Applica Consumer Products, Inc.

by Web Editor
July 11, 2011
1 min to read


Helen of Troy Limited recently announced the acquisition of Belson Products, the professional salon division of Applica Consumer Products, Inc. “We are excited to be adding these quality brand names to our existing worldwide distribution, and believe they will provide increasing future value to our customers, our staff and our shareholders,” says Gerald Rubin, chairman, CEO and president, Helen of Troy Limited. For company or product information, go to www.proconsultants.us.

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