
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Even though the autumn days might be lacking sunshine, it doesn’t mean your clients’ faces shouldn’t boast a healthy, natural-looking radiance. “Highlighting in the warmer months is a fun way to accentuate a ...




Glimmer Sheers by Beauty Addicts: One half crème highlighter, the other a gel luminizer. This two-in-one compact’s formulas contain ingredients that do more than just create a gorgeous glow; dermaxyl hydrates skin, green tea works as an antioxidant and jojoba oil fights wrinkles. beautyaddicts.com
Beauty Addicts
Even though the autumn days might be lacking sunshine, it doesn’t mean your clients’ faces shouldn’t boast a healthy, natural-looking radiance.
“Highlighting in the warmer months is a fun way to accentuate a sun-kissed summer glow and enhance a natural contour,” says Sacha Selhi, director of global artistry, sales and education at Vincent Longo cosmetics. Whereas contouring shadows angles of the face or slims the bridge of the nose, highlighting plays up the face’s natural features.
Erin Griffin, brand manager for BeautyAddicts cosmetics says the difference of using highlighter when transitioning from summer to fall simply means going from that summer glow to a luminous luster.
“A new highlighting trend that works wonderfully after the summer tan has faded away is strobing,” Selhi says.
Strobing is the same concept as highlighting; the difference is strobing is not used in conjunction with contouring, whereas highlighting is.
Whether contouring/highlighting or strobing, shiny or pearlescent cosmetics known as highlighters or luminizers are applied to highlight high points of the face. Cheekbones, brow bones, the bridge of the nose, forehead and above the cupid’s bow are dusted with these creams, gels or powders to give skin a natural-looking radiance and a dewy glow.
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Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.