MENU
SEARCHjane iredale's Kevin Mendelson offers his HOW TO get a perfect soft focus make up finish for any bride.
Make Up artist Kevin Mendelson is finding himself quite busy this bridal season. The jane iredale Global Educator has been training professional make up artists throughout the United States on the latest and most important innovations in products and application. Lately, Mendelson has been focusing on the importance of creating a soft focus finish for HD cameras.
"Most bridal applications will look better with a soft focus finish," he says, "especially in photographs. It is so easy to create this finish, just by using the right products, tools and proper placement." Mendelson uses the jane iredale Beyond Matte HD Powder for the finishing touch. "I love this because it has no talc and is based on Tatium Dioxide and a non reflective form of mica."
Mendelson pats a soft rounded natural bristle powder brush on the pressed powder. "It offers a shear application and makes the skin look velvety," he say. "It's much easier to build, so apply lightly. For a more opaque finish, I use a sponge."
As much as he loves make up, Mendelson knows the purpose of any powder or color is to enhance the brides beauty. "You don't want to see product," he says. "You just want to see the effect of the product. If you start with a high quality cosmetics, you will need minimal retouching and the bridal pictures will be perfect."
In this 2:39 minute video, Mendelson offers multiple tips and the perfect HOW TO create a beautiful soft focus finish.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
