
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
The salon treatment is packed with keratin and collagen for reconstruction, elasticity and shine. It can be used before lightener, before blowouts and combined with other Truss back-bar treatments for intense immediate recovery.

Truss Professional's K Recovery salon treatment is a professional conditioning recovery treatment with multiple uses. The treatment repairs the interior cortex of the hair, while also restoring the exterior of the hair strands.
It can be used in conjunction with other TRUSS products to address each client’s specific needs and create a customized, full-service, in-salon experience such as:
• Keratin-Collagen Shock
• Reconstructive Blowout
• Protection for Fragile and Sensitive Hair
• Treatment Before and After Decoloration
See how artist @asil used K Recovery to repair a client's hair:
ACTIVES:
Glow System: intelligent technology that provides extraordinary glossy shine and 3D effect, nourishes and protects hair color and creates a long-lasting protective layer.
Polisil: act in the cuticles replenishing moisture and elasticity to dehydrated hair.
Bio Affinity Complex: this ingredient has building bio-affinity with the hair, reconstructing its internal structure. Provides Phitonutrients that repair damaged cuticles, restoring a hair compromised by chemical processes or external aggressions (such as UV rays, wind, excessive use of blow dryer and hot tools). Restores strength, resistance and natural elasticity, promoting stronger and softer hair. Promotes long-lasting shine, prevents split ends, forms protective layer around cuticle and prevents discoloration.
Nano Repair: micro-particles that are deposited on hair with high amounts of Amino Acid charges (positive), creating a protective layer promoting frizz reduction, color protection, shine, soft touch and intense conditioning.
Sericin: Amino Acid extracted from the silk that promotes nano regeneration in order to reconstruct the hair that went through chemical processes. It strengthens the cortex, ensures silkiness, leaves the hair manageable and healthy with the cuticles aligned. Provides conditioning, volume reduction, easy combing, frizz reduction, softness and shine.
Creatine: powerful Amino Acid derivative, micro particle that penetrates deep into the cortex due to its small size, restoring and increasing the strength of a hair compromised by chemical and physical aggressions. It protects, revitalizes and moisturizes at the same time. Helps to minimize the effects of aging.
Keratin: Protein quickly absorbed by hair, increasing strength and providing body to the hair. Composed of 20 Amino Acids: Alanine, Valine, Isoleucine, Serine, Threonine, Leucine, Phenylalanine, Tyrosine, Tryptoline, Proline, Aspartic Acid, Glutamic Acid, Glycine, Lysine, Arginine, Methionine, Cysteine, Histinine, Aspargine and Gleitamin.
Collagen: Protein rich in Amino Acids with protective and restorative action. Restores hair elasticity and flexibility.
Wheat Protein: contains Vegetable Peptides derived from wheat. Protects and assists in restoring hair’s natural flexibility.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.