Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
How Truss Professional's K Recovery Treatment Repairs Hair
The salon treatment is packed with keratin and collagen for reconstruction, elasticity and shine. It can be used before lightener, before blowouts and combined with other Truss back-bar treatments for intense immediate recovery.
August 3, 2019
2 min to read
Truss Professional's K Recovery salon treatment is a professional conditioning recovery treatment with multiple uses. The treatment repairs the interior cortex of the hair, while also restoring the exterior of the hair strands.
It can be used in conjunction with other TRUSS products to address each client’s specific needs and create a customized, full-service, in-salon experience such as:
• Keratin-Collagen Shock
• Reconstructive Blowout
• Protection for Fragile and Sensitive Hair
• Treatment Before and After Decoloration
See how artist @asil used K Recovery to repair a client's hair:
ACTIVES:
Glow System: intelligent technology that provides extraordinary glossy shine and 3D effect, nourishes and protects hair color and creates a long-lasting protective layer.
Polisil: act in the cuticles replenishing moisture and elasticity to dehydrated hair.
Bio Affinity Complex: this ingredient has building bio-affinity with the hair, reconstructing its internal structure. Provides Phitonutrients that repair damaged cuticles, restoring a hair compromised by chemical processes or external aggressions (such as UV rays, wind, excessive use of blow dryer and hot tools). Restores strength, resistance and natural elasticity, promoting stronger and softer hair. Promotes long-lasting shine, prevents split ends, forms protective layer around cuticle and prevents discoloration.
Nano Repair: micro-particles that are deposited on hair with high amounts of Amino Acid charges (positive), creating a protective layer promoting frizz reduction, color protection, shine, soft touch and intense conditioning.
Sericin: Amino Acid extracted from the silk that promotes nano regeneration in order to reconstruct the hair that went through chemical processes. It strengthens the cortex, ensures silkiness, leaves the hair manageable and healthy with the cuticles aligned. Provides conditioning, volume reduction, easy combing, frizz reduction, softness and shine.
Creatine: powerful Amino Acid derivative, micro particle that penetrates deep into the cortex due to its small size, restoring and increasing the strength of a hair compromised by chemical and physical aggressions. It protects, revitalizes and moisturizes at the same time. Helps to minimize the effects of aging.
Keratin: Protein quickly absorbed by hair, increasing strength and providing body to the hair. Composed of 20 Amino Acids: Alanine, Valine, Isoleucine, Serine, Threonine, Leucine, Phenylalanine, Tyrosine, Tryptoline, Proline, Aspartic Acid, Glutamic Acid, Glycine, Lysine, Arginine, Methionine, Cysteine, Histinine, Aspargine and Gleitamin.
Collagen: Protein rich in Amino Acids with protective and restorative action. Restores hair elasticity and flexibility.
Wheat Protein: contains Vegetable Peptides derived from wheat. Protects and assists in restoring hair’s natural flexibility.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai