
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The luxury wellness and beauty brand has added three new topical products to complement its best-selling DeeplyRooted hair health supplement.

Photo: Hush & Hush
Hush & Hush, a premium beauty and wellness brand known for its efficacious, clinically-proven formulations, has announced the launch of a new line of topical products to complement its DeeplyRooted nutraceutical for hair health. The additions include DeeplyRooted Shampoo, DeeplyRooted Conditioner, and DeeplyRooted Hair Serum.
“The incredible success of our DeeplyRooted supplement is proof positive of the effectiveness of our products and that consumers are looking for science- backed products that deliver on their promises of helping us look and feel our best," said Marc A. Ronert, MD, Ph.D., founder of Hush & Hush. "The addition of three new products to our DeeplyRooted line now gives conscious consumers a powerfully effective yet gentle solution to rejuvenate their hair's health and give them the more youthful look they seek."
With the introduction of its three new products, Hush & Hush is expanding its capabilities beyond supplements and into the realm of whole-body beauty and wellness. The brand launched its DeeplyRooted hair-reviving supplement in 2019, giving conscious consumers a restorative, scientifically proven internal solution to restore the hairs health from the inside out. The nutraceutical has become Hush & Hush’s best-selling product.
In response to the supplement’s popularity, the Hush & Hush team says they felt the only natural progression for the brand was to expand its portfolio to give consumers equally potent topical products with physician formulated plant- based ingredients that work together in a harmonious system to improve health and wellness both internally and externally.
The additions to the DeeplyRooted System work synergistically with the foundational supplement to deliver a complete solution for the hair that strengthens, nourishes, and supports a healthy hair growth cycle.
DeeplyRooted Shampoo is an exfoliating hair cleanser that restores and refreshes the hair through exfoliating action that delivers nourishment for a healthy scalp and longer, thicker, stronger hair. MSRP $35
DeeplyRooted Conditioner is an intense nourishing hydrator that deeply hydrates hair and renews strands by adding in moisture and adding shine with olive oil infused LipoBeads that burst upon impact to restore hair’s richness and softness. MSRP $45
DeeplyRooted Serum is a lightweight, deeply potent cellular restoring treatment that is clinically proven to enrich the scalp, reduce shedding, and revitalize unhealthy hair. MSRP $75
The new products are vegan, cruelty-free, and color-safe. A proprietary blend of potent plant-based patented ingredients is the driving force behind the gentle yet effective formulations. Key ingredients in the system include CAPISOOTHE, KeraGuard, HAIRGENYL, RootBioTec HW, AnaGain, and Capixly.
In alignment with Hush & Hush’s mission to help the world live younger, all of the newly launched products also feature bottles made of sugar cane in an effort to decrease the brand’s footprint.
Hush & Hush is the beauty and wellness brand founded for health advocates by health advocates. We believe that beauty, health, and wellness are intrinsically woven, and we create products for people who believe that, too.
Every Hush & Hush product is crafted with clean, clinically proven ingredients known for their powerful effects on delaying and even reversing the aging process. Our formulations are backed by over 15 years of dedication to the science of anti-aging, and we leverage the power of over 169 active natural ingredients throughout our product portfolio to help you live a cleaner, more youthful and longer life. For more information, please visit HushandHush.com and follow on Instagram and TikTok at @hushandhushofficial and @hushandhushofficial
European board-certified plastic and reconstructive surgeon and fellow of the European Board of Plastic Reconstructive and Aesthetic Surgery, Marc A. Ronert, MD, Ph.D., brings a unique approach to aging. As a founder of Hush & Hush, Dr. Ronert instills principles of healthy living coupled with evidence- based methodologies into everything he touches to decelerate and reverse the aging process. He continually unearths new ingredients, technologies, formulations and protocols to generate forward-thinking and groundbreakings products that deliver results. Dr. Ronert is also the author of Age Later and the founder of the non-profit organization CareForSkin Foundation. Dr. Ronert graduated from the prestigious Heinrich-Heine University of Medicine in Germany.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai