Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
IGORA ColorWorx by Schwarzkopf Professional
Schwarzkopf Professional now enables clients to experience striking haircolor, without a long-term commitment. Read more about the recent IGORA ColorWorx launch, which features eight different shades; from vibrant red, to fresh green, to dazzling purple.
July 29, 2016
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1 min to read
Schwarzkopf Professional now enables clients to experience striking haircolor, without a long-term commitment.
The brand has expanded their IGORA product line with the launch of the highly anticipated IGORA ColorWorx (#IGORAColorWorx).
The range includes eight different shades; from vibrant red, to fresh green to dazzling purple. The new shades last for up to 20 washes*, and can be combined with any oxidative, or nonoxidative Schwarzkopf Professional hair dye.** Due to the 2x higher pigment concentration, the shades offer intense color results that are made to stand out.
IGORA ColorWorx from Schwarzkopf Professional offers unique points of differentiation. These shades can be used for direct applications (no developer needed!), they can be mixed with IGORA ColorWorx Diluter White to create beautiful pastel tones or intermixed with any Schwarzkopf Professional color cream** (oxidative and non-oxidative) for the ultimate in creativity and freedom. This allows you to customize, boost, correct, intensify or dilute any color.
The eight colors are available in; Red, Orange, Yellow, Green, Blue, Purple, Pink, including a diluter in White for mixing.
Visit here for more information.
*Depending on hair condition and pigment concentration color may last longer.
**IGORA ColorWorx shades Pink and Purple cannot be mixed with other Schwarzkopf Professional color brands.
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