Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Industry Unites to Celebrate, While Planning Future
A new three-day event at America's Beauty Show unveils a new pro beauty identity and recruitment campaign.
by Staff
March 29, 2023
3 min to read
A weekend of unmissable professional beauty events is on tap April 15-17 at Chicago’s Americas Beauty Show (ABS). Events this year have coalesced around never-before-seen challenges that call for an unprecedented level of industry-wide cooperation.
The roster kicks off Saturday evening, April 15 at Americas Beauty Show (ABS) with a President’s Party, followed by the ABS Global Image Awards. This year’s ABS marks the show’s 100th anniversary, and show organizers plan to welcome thousands to a renewed education and trade fair.
Sunday afternoon, April 16, a workshop of top beauty and wellness executives will address the jobs crisis and discuss the evolving industry landscape at the invitation-only Industry Leaders Roundtable at the Loews Hotel in Rosemont. During this powerful summit, facilitated by award-winning author, change-management futurist and former beauty executive Minter Dial, workshop participants will share their visions to inspire solutions for professional beauty.
Sunday evening features the Changemakers Gala, an elegant evening benefiting Beauty Changes Lives, the industry non-profit dedicated to making the beauty profession a first-choice career. The Gala will honor the legends of beauty and bring together industry members as a beauty family. In addition, the Gala will be the official premiere of the all-industry KNOW Beauty SECRETS workforce recruitment campaign.
Monday morning, April 17, the KNOW Beauty SECRETS program will debut to exhibitors and attendees at an Americas Beauty Show Townhall. This presentation will address the scope of the jobs crisis in the professional salon industry, demonstrate why all sectors of the industry need to work together to solve the issues and explore the role each member of the industry can play in moving forward to secure the future.
To cap the weekend’s events, on Monday afternoon, the Unite As One consortium of leading industry associations responsible for the KNOW Beauty SECRETS recruitment, retention and industry advocacy campaign will hold an in-person leadership meeting to plan the campaign’s launch on social media.
For information on the weekend’s events, go towww.beautychangeslives.org. For information and tickets to the ABS, log onto www.americasbeautyshow.com.
ABOUT BEAUTY CHANGES LIVES: Beauty Changes Lives is a non-profit organization dedicated to empowering and equipping the next generation of beauty professionals by providing valuable resources, scholarships, education, and mentorship opportunities. In a time when it’s never been more important to support the industry, all proceeds raised from the Beauty Changes Lives Experience goes to changing the lives of beauty professionals. Since its founding, the organization has raised over $7.5M in scholarships, awarded over 700 scholarships, and changed over 800 lives. Beauty Changes Lives is shaping the future of the industry. To make a donation, please visithttps://beautychangeslives.org/donate/
ABOUT UNITED AS ONE: United As One (UAO) is a coalition of leading beauty and wellness associations that has come together to address the job crisis in the professional beauty and wellness industries. UAO associations are the American Association of Cosmetology Schools; the Association of Skin Care Professionals; Beauty Changes Lives; Cosmetologists Chicago; Intercoiffure America Canada; International Nail Technicians Association; International Salon/Spa Business Network; International Spa Association; the Professional Beauty Association; the Professional Beauty Association of California; and the Pro Nails Association.
Originally posted on Salon Today
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai