America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
by Staff
Is 60 + The New 20?
Is 60 plus the new 20? Your baby boomer and senior clients may represent a lot more than the ones with the most disposable income. It was announced today that Helen Mirren, 69 years old, is the new face of L'Oreal Paris Age Perfect. ...
October 28, 2014
Goldie Hawn, 68
1/10
1 min to read
Is 60 plus the new 20? Your baby boomer and senior clients may represent a lot more than the ones with the most disposable income. It was announced today that Helen Mirren, 69 years old, is the new face of L'Oreal Paris Age Perfect. This is not the first time a "senior-ish" woman has made the news as the "face" of something, but it is just one more note of confidence and a stamp of approval for our aging population.
So, no longer is this a person to be ignored. Notice that the 10 selected here all have beautiful haircolor, beautiful make up and obviously care about themselves. THAT is the common denominator.
Who else would you add to this list?
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