
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Research says 42% of American's have felt an “unexplained presence” at home. Recent survey findings by All Star Home show that unusual or unexplained occurrences at home are common.

Survey finds 1 in 6 think their house is haunted.
Photo: All Star Home
With the bewitching season of Halloween on the horizon, our thoughts turn to the eerie and uncanny. So in the spirit of Halloween, let's delve into the realm of haunted houses...
It always seems to happen when you’re alone. Maybe the floors in your home start creaking as if someone is walking down the hallway right outside of your room. Sometimes it may sound like something, or perhaps someone, is scratching inside the walls right by your couch or bed. But no one else is there. Right?
In a survey conducted by All Star Home of about 1,000 Americans, people are opening up about some of the chilling situations they have experienced inside their homes. That strange rattling could just be the wind blowing through a broken gutter, or maybe it’s coming from something unfathomable.
More than 1 in 3 report hearing unexplained sounds such as footsteps or voices.
Nearly 1 in 5 have seen apparitions or ghostly figures.
1 in 10 have used a Ouija board at home, but 42% say they’d never do it again.
Think these spine-tingling statistics only happen in creepy basements or dusty attics? The bedroom is actually the #1 place for spooky situations.
It’s hard to pinpoint one ghostly situation from the next, but one thing is for sure… a lot of these encounters seem to happen in older homes. The average age of the homes where Americans had a strange experience was 88 years old. Nearly 1 in 3 admit it: old homes freak them out.
*This article was originally published in 2023.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai