Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
It's Elemental: Wella Elements Care Line Addresses Hair's Most Basic Needs
To be healthy, hair needs more of some things and less of others.Wella Professionals Elements hair care is free of sulfates, parabens and artificial colorant. The range also provides keratin protection for renewed hair vitality. Keratin, a ...
January 20, 2015
Sponsored by
2 min to read
To be healthy, hair needs more of some things and less of others.
Wella Professionals Elements hair care is free of sulfates, parabens and artificial colorant. The range also provides keratin protection for renewed hair vitality. Keratin, a key structural component of hair, contributes to hair's healthy, resiliance and strength. Over time, and under the onlslaught of over-processing, over-exposure to the environment and over-styling, keratin can degenerate, leaving hair rough and brittle. To address this, Wella Professionals Elements contains an exclusive NuTREE complex--a combination of natural tree extract, Panthenol and EDDS–that helps to restore hair health.
Wella Professionals Celebrity Stylist Andy LeCompte is confident that Wella Professionals Elements is the solution for many women. “My girls come to me to cut and style their hair but also to find out about the latest and greatest products," LeCompte says. "Elements is my go to care line I recommend to my clients who want the ideal stronger, smoother, softer, and shinier strands but also the ones that express concern about sulfates, parabens or artificial colorants. Having as few chemicals as possible in hair products is more than just a trend for my clients; it is about a purer lifestyle, which I can now offer them thanks to Wella Professionals Elements!”
Wella Elements is formulated with a fragrance featuring fresh top notes of green basil, water lily, star fruit and mandarin. The line includes:
Renewing Shampoo – Sulfate-free shampoo that renews the moisture of the hair, preserving and nourishing it from root to tip.
Daily Renewing Conditioner– Lightweight paraben-free conditioner that strengthens each hair fiber from within, helping to repair and preserve the hair’s natural vitality.
Reconstructing Mask – Paraben-free reconstructing mask that intensively restores and preserves the natural inner structure and strength of the hair.
Leave In Conditioning Spray– Paraben-free leave-in dual-phase spray that cares for and protects hair from day-to-day stress.
Wella Professionals Elements launches January 2015 and is available at salons carrying Wella Professionals nationwide. For more information and the salon location nearest to you, visit www.wella.com
More In The Know
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
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by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
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The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
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by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
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by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai