It's Elemental: Wella Elements Care Line Addresses Hair's Most Basic Needs
To be healthy, hair needs more of some things and less of others.Wella Professionals Elements hair care is free of sulfates, parabens and artificial colorant. The range also provides keratin protection for renewed hair vitality. Keratin, a ...
Anne Moratto・Director of Brand Content Strategy, MODERN SALON and NAILS
To be healthy, hair needs more of some things and less of others.
Wella Professionals Elements hair care is free of sulfates, parabens and artificial colorant. The range also provides keratin protection for renewed hair vitality. Keratin, a key structural component of hair, contributes to hair's healthy, resiliance and strength. Over time, and under the onlslaught of over-processing, over-exposure to the environment and over-styling, keratin can degenerate, leaving hair rough and brittle. To address this, Wella Professionals Elements contains an exclusive NuTREE complex--a combination of natural tree extract, Panthenol and EDDS–that helps to restore hair health.
Ad Loading...
Wella Professionals Celebrity Stylist Andy LeCompte is confident that Wella Professionals Elements is the solution for many women. “My girls come to me to cut and style their hair but also to find out about the latest and greatest products," LeCompte says. "Elements is my go to care line I recommend to my clients who want the ideal stronger, smoother, softer, and shinier strands but also the ones that express concern about sulfates, parabens or artificial colorants. Having as few chemicals as possible in hair products is more than just a trend for my clients; it is about a purer lifestyle, which I can now offer them thanks to Wella Professionals Elements!”
Wella Elements is formulated with a fragrance featuring fresh top notes of green basil, water lily, star fruit and mandarin. The line includes:
Renewing Shampoo – Sulfate-free shampoo that renews the moisture of the hair, preserving and nourishing it from root to tip. Daily Renewing Conditioner– Lightweight paraben-free conditioner that strengthens each hair fiber from within, helping to repair and preserve the hair’s natural vitality. Reconstructing Mask – Paraben-free reconstructing mask that intensively restores and preserves the natural inner structure and strength of the hair. Leave In Conditioning Spray– Paraben-free leave-in dual-phase spray that cares for and protects hair from day-to-day stress.
Wella Professionals Elements launches January 2015 and is available at salons carrying Wella Professionals nationwide. For more information and the salon location nearest to you, visit www.wella.com
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.