MENU
SEARCHJATAI is celebrating the 30th anniversary of the Feather Styling Razor with a new influencer driven social media campaign featuring a host of content including a collection of anniversary‐themed videos in the JATAI Academy, JATAI’s online education platform.
Jatai made famous the Feather Razor
Image: JATAI
In 1992, Dean Wada, founder and CEO of JATAI, the exclusive distributor of the Feather brand in the U.S. and Canada, approached the Feather team in Japan with an idea for a new haircutting razor that used guarded, replaceable blades. That new tool, now known industry‐wide as the Feather Styling Razor, opened a door to a whole new creative space for stylists, allowing them to razor cut without fear of cutting themselves or their clients. This summer, JATAI is celebrating the 30th anniversary of the Feather Styling Razor with a new influencer driven social media campaign.
Safety was the most important factor in the design of the razor. Featuring a non‐folding razor handle for ease of use and to prevent accidental cuts from an exposed blade, the Feather Styling Razor can be held like a paintbrush, becoming an extension to the hand and making it easier for stylists to use the razor more creatively. Unlike folding haircutting razors, no special training is needed with the Feather Styling Razor which also includes a blade tray and disposal case that allows stylists to insert and dispose blades without having to touch them.
“Over the last 30 years, the success of our company and the Feather brand has been deeply rooted not only in our business strategy, but in the creativity of the hair professionals," said Wada, when reflecting on the anniversary. "It was our intention to design a safe haircutting tool for them that allowed them to freely create and showcase their artistry and skill. We are thrilled that all these years later, the Feather Styling Razor is still the number one haircutting razor on the market.”
JATAI's summer campaign will feature a host of stylist‐led content including a collection of anniversary‐themed videos in the JATAI Academy, JATAI’s online education platform.
The new Education CONNECT video tutorials will showcase modern day takes on iconic hairstyles from the past three decades including 1990's grunge‐inspired French bob inspired by Winona Ryder and Drew Barrymore’s iconic ‘90s looks; a 2000s‐inspired pixie made famous by Halle Berry; an ode to the sexy, long layered cut of the 2010s; and one of today’s hottest styles, the shullet. Filmed with Los Angeles based stylists Janine Jarman (@janinejarman), Mikey Teeze (@mikey_teeze), Rae Steele (@raeikole) and Charli Boell (@shrunknheads), respectively, each video will highlight the versatility of the Feather Styling Razor, showing a complete haircut done using only the razor.
In addition to the education‐focused content, JATAI will also collaborate with influential razor‐cut specialists for a social media campaign across Instagram and TikTok. These stylists will be sharing tutorials, finished looks, and their own personal tips and tricks using the razor. JATAI will also be hosting giveaways and special offers on the razor handle and Styling Razor Blades on JATAI.net.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
