Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Jelly Shoes, Cargo Pants & More: Most Popular Fashion Trends
Jelly footwear brand Melissa analyzed more than 600 fashion terms across America to identify the biggest trends this season.
May 25, 2023
Melissa
3 min to read
Fashion is one of the greatest forms of self-expression. It allows you to bring your individuality to life in a way that’s authentically “you.” Your personal style lets you decide how you want to be seen. It can make a powerful statement about who you are, what you believe in, and—most of all—how you feel about yourself. The perfect outfit can leave you feeling more confident, empowered, and in tune with your inner self.
Jelly footwear brand Melissa delved into more than 600 fashion trends and analyzed their Google Search Volume across the country to determine The Most Popular Fashion Trends of the Season.
The Most Popular Fashion Trends
No matter which state you live in, there are some trends that are popular across the baord right now. Below, w're sharing some of the most shoppable clothing and shoe trends that people in all states are loving in 2023.
The most popular clothing trends & fashion styles:
When it comes to clothing trends and fashion styles, there were a few clear-cut winners. According to our research, America’s most popular fashion trends over the past 12 months were: cargo pants, corsets, parachute pants, low-rise jeans, and flannel shirts.
We also uncovered a handful of fashion styles that people are most interested in replicating. America’s top five most loved fashion styles were: Y2K fashion, cottagecore, grunge, motocross, and punk. Here’s a bit more about each one below.
Y2K fashion: This style is all about replicating nostalgic looks from late ‘90s to early ‘00s pop culture. Think baby tees, double denim, bright colors, and metallics.
Cottagecore: Sometimes known as “farmcore” or “country core,” this style is inspired by nature. It’s defined by loose, free-flowing styles with floral prints and fabrics like ruffle and lace.
Grunge: Grunge is characterized by loose-fitting, androgynous clothing. This often includes chunky boots, skater shoes, graphic tees, and oversized plaid shirts.
Motocross: This edgy, biker-inspired style is all about leather, especially an oversized leather jacket and motorcycle boots.
Punk: Punk style is inspired by rebellion and counterculture. This can mean leather jackets, spiky studs, bulky clothing, and bright, colorful hair.
The Most Popular Shoe Trends and Styles
Melissa
The research found the hottest footwear trends in the U.S. to be cowboy boots, knee-high boots, kitten heels (short stiletto heels), track shoes, ballet flats, and jelly shoes. And if you’re looking for fashionable ways to style these trends, you might want to try one of these top footwear styling obsessions: blue heels, black boots, red heels, white boots, and black heels.
Blue heals & Cowboy Boots
For fashionistas who are extra-trendy, try throwing on a pair of bold blue heels or cowboy boots. These two shoe trends were seen across runways this year and have made their way to the street style scene. They were also the most highly-searched trends out of all the styles on our list.
Jelly Shoes
The jelly shoes footwear obsession goes perfectly with any of your Y2K-inspired looks (another top trend). You can choose between so many vibrant colors and styles, like jelly sandals, jelly heels, or jelly boots. These nostalgic shoes come in varieties for all ages and all seasons, and are now available with more sustainable options than their late ‘90s counterparts. Plus, our research found jelly shoes to be the sixth most popular footwear trend across the nation.
Access the full report and find out what states are leading the fashion industry in 2023.
Originally posted on Salon Today
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai