JH Cosmetics will launch the Formawell Hair Resurrection Professional Treatment System at PBA’s International Salon & Spa Expo in Long Beach on January 24-26, 2015. Formawell artists will perform daily demonstrations of the treatment that straightens hair for up to 6 months.

Formawell Hair Resurrection Professional Treatment System reactivates and reconstructs hair’s own natural keratin, leaving it smooth, straight, shiny and full of life. With ingredients of the Amazonian Orchid, Formawell penetrates the hair cuticles and regenerates the root and the cortex. It allows the hair to have a natural, silky, shiny and healthy appearance by repairing, healing and restructuring the hair.

The active ingredients in the formula are extracted from natural sources and contain no formaldehyde or added keratin, so no gloves or mask are needed when applying and the hair can be washed, dyed and curled (if desired) immediately following treatment. Formawell straightens hair for up to 6 months with no re-growth mark, when used correctly, along with aftercare system.

HOW IT WORKS:

Step 1. Apply Formawell Purifying Cleanser from base through ends, being careful to manipulate the scalp. Leave on for five minutes, rinse thoroughly and repeat twice. Note: It is extremely important that the hair is left squeaky clean, with no residue on the hair.

Step 2. Using your hands, blow dry the hair approximately 60%

Step 3. Separate the hair into four equal panels and secure each panel with a clip.

Step 4. Separate hair panel into thing strings, apply FormawellReconstructing Treatment at the base of the hair string, close to the root, then the middle and at the tips. Work the solution with your fingers.

Step 5. Use a fine tooth comb through the entire panel, from the base through the ends, making sure the whole length is covered by the product.

Step 6. After you have applied the solution on all the hair, blow dry it using a good brush with your blow dryer on hot temperature. Keep the blow dryer an inch away from hair.

Step 7. Resection the hair and secure with a clip. Take thin sections and iron at a 90 degree angle perpendicular to the scalp, at 450°F.

Step 8. After the hair has cooled down, wash with Formawell Rejuvenating Shampoo. Repeat Twice.

Step 9. Apply Formawell Nutritional Masque on towel dried hair from scalp through ends. Leave on for 10-15 minutes, then rinse thoroughly.

Step 10. Blow dry and finish as desired. Clients may wash their hair at any time with no restrictions.

THE RESULT:

Natural, straight, silky, shiny and healthy appearance by repairing, healing and restructuring the hair. 

BENEFITS:

• Active ingredients extracted from natural sources

• Innovative formula that is Formaldehyde free and no added Keratin

• Reactivates and reconstructs your hair’s natural Keratin

• Regenerates your hair molecule

• Treats and Eliminates Dandruff

• Wash & dye your hair instantly after treatment

• Smelling the beautiful exotic aroma of the Orchid

• Leaving the hair healthy, shiny and silky

• Safe to apply with your bare hands

• No face mask needed while applying

For more information, visit formawell.com.