
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The company is expeditiously moving forward to manufacture more than 20,000 units of an 80% alcohol spray formula, which will be donated to high-need groups who are facing shortages, such as Southern California first responders, Los Angeles police officers, and low-income families with young children.

John Paul Mitchell Systems will produce Hand Sanitizer to help stop the spread of the Covid-19 virus.
The company is expeditiously moving forward to manufacture more than 20,000 units of an 80% alcohol spray formula, which will be donated to high-need groups who are facing shortages, such as Southern California first responders, Los Angeles police officers, and low-income families with young children.
JPMS, which has a long heritage of philanthropy and community engagement, recognized the need to help and immediately mobilized their manufacturing facilities.
“As a family-owned company with a strong focus on philanthropy, we knew we had to help any way we could,” said Michaeline DeJoria, Vice Chairman of John Paul Mitchell Systems. “The health and safety of our community is our first priority, especially those on the frontlines working to keep us all safe. We saw this as an opportunity to utilize our resources to help fill a crucial need during a time of crisis.”
The sanitizers will be manufactured in conjunction with JPMS’ longtime partner Bocchi Labs. Production is anticipated to begin in early April and ready for donation in the following weeks.
The company has designated several high-need groups to receive the donated sanitizers, in addition to JPMS care items such as shampoos and conditioners:
16,000 bottles of Hand Sanitizer donated to first responders in Southern California, including those assisting with the city’s homeless shelters.
2,000 bottles of Hand Sanitizer as well as personal care products (shampoos, conditioners and styling products) donated to Los Angeles Police Department officers who, because of their close interaction with the public, may be isolating away from their homes to prevent potentially bringing the coronavirus back to their families.
2,000 bottles of Hand Sanitizer as well as personal care products donated to Baby2Baby, a non-profit and existing Paul Mitchell partner that helps provide basic essentials to children living in poverty. In just two weeks, they have distributed over 2.5 million essential items to some of the most vulnerable families across the country impacted by Covid-19.
An additional 250 units of Hand Sanitizer to be given to JPMS employees who work in our distribution and fulfillment center in an effort to keep them safe.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai