Modern Salon
MenuMENU
SearchSEARCH

Joico sponsors Oscars lounge, give products to celebrities

Joico recently became the exclusive hair care sponsor for the Stuart Weitzman Oscar Style Lounge in West Hollywood and gave beauty products to celebrities such as Jessica Lowndes of "90210," Perry Reeves of "Entourage," Melissa Rycroft of "The Bachelor" and "Dancing with the Stars," Brooke Burns of "Melrose Place," and Abigail Spencer of "Mad Men."

by Staff
July 11, 2011
1 min to read


Brooke Burns of Melrose Place receives a gift bag of Joico products from stylist George Papanikolas.

Never is hair fashion more in the spotlight than at Oscar time, so Joico signed on as exclusive hair care sponsor for the Stuart Weitzman Oscar Style Lounge in West Hollywood.

Joico guest hair stylist Anthony Morrison, winner of the first season of "Shear Genius," and Joico educator Adrianna De Los Reyes, of Final Cut Hair Studio, joined Joico celebrity hair stylist George Papanikolas. Armed with supplies of Joico K-Pak and Design Collection, the professional hair stylists styled celebrities and VIPs for pre-Oscar parties and events including Jessica Lowndes of "90210," Perry Reeves of "Entourage," Melissa Rycroft of "The Bachelor" and "Dancing with the Stars," Brooke Burns of "Melrose Place," and Abigail Spencer of "Mad Men."

Papanikolas created '80s-inspired hairstyles with Design Collection Forming Polish and K-Pak Protective Hairspray, the product he calls his "go-to" styler. De Los Reyes demonstrated the new K-Pak ReconstRx Vapor
Iron that reconstructs the hair as it styles and adds shine. Visit joico.com.

More In The Know

Ad Loading...
colorful geometric patterns and text that reads 'Salon Today 2026 Technology Guide'
In The Know|Articles|Sep 2, 2026

Salon Today 2026 Technology Guide

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

Ad Loading...
Ad Loading...